Brian Nelso's Blog

I am posting this on my other blog as well, but I wanted to share it with the ActiveRain community....Have a little free time and want to create a unique closing gift?  How about using ScrapBlog to create a scrapbook page of your client and their new home?  I came across this tool while tooling a...

If you serve the relocation niche or a community where there is a large population of vacation homes, an interesting approach to offering a value-added service would be to offer a comprehensive video tour for specific VIP clients that are interested in a specific listing.  My thoughts would be th...

It's the week of Thanksgiving and nobody is interesting in buying or selling a property.  All of you clients have the holiday on their mind and have said that they will get back to their search/sale, next week after the mahem of the holiday winds down.  If you are stuck in your office this Wednes...

Because of the holiday this week is unusually slow on both the real estate and the marketing front.  For those of us that still have a lot to accomplish on our to-do list, it is a great time to get caught up.  However, it is also a great time to enjoy a few distractions.   With that in mind, I fo...

There are a number of ways to break specific rules of journalistic writing to increase the likelihood that your press release gets picked up.  Here are a few that you can't, and many that you should.1- Write your press release for the people who are going to read it.  This may sound like it shoul...

In surfing the net this evening in my never ending search for cool marketing tools to add to 4MySales I came across a couple that I want to share with the ActiveRain community.  The first is a mashup that was developed by IIProperty that compares your current rental rates with the median rate in ...

A while back I had written that I was playing with the idea of creating a way to put the 4MySales client's message in front of their prospective clients when they are most likely to be shopping for a home.  The biggest challenge with this statement is that most people now browse listings and sear...

The ActiveRain community has so many great suggestions on how to attract more listings that I thought it would be fun for us to see who has the best, most creative and most effective marketing tools or approaches to get new clients.    Submit your ideas below, and comment if you see one that real...

As you may or may not be aware, I am a big proponent of the Prospecting Engine concept, and I found this great graphic on Marketing Profs that depicts the concept pretty well.  If you are not familiar with the concept of a prospecting engine, it is based simply on the observation that 99% of your...

I wrote about this on my other blog this morning, but I feel it bears repeating.  I was strolling around my neighborhood this morning walking past sign after sign posted in the healthy grass of my neighbors yards when it struck me.  Every real estate for sale sign in my neighborhood looks exactly...