Brian Nelso's Blog

I forget the researcher that originally developed the theory that humans will move away from stressors that cause pain and toward stressors that increase pleasure.  However, a great article by Will Dylan this week in Broker Agent News points out how you can use this theory to increase your close ...

As the holidays rapidly approach… okay, we just had one… but as the other holidays approach one of the great marketing approaches once again becomes very timely.  My suggestion to differentiate yourself from the competition is to take advantage of the holidays by providing prospects with holiday-...

Many of us have been blogging for some time and using this great forum to express our views, interact with our peers, discuss and learn about our industry, and…um... oh yeah… increase our online presence and search engine rank.  Well, for me personally, my continual commentary on all things real ...

I was surfing the Real Estate Tomato’s blog this evening as I was following the trail of the scary real estate  carnival, and I came across a concept that I feel needs to be repeated because of its importance in online marketing.  The concept as eloquently described by the Tomato is that of the S...

MarketingProf’s today details an interesting approach to innovation, and I think the approach can be very pertinent to the real estate industry.  Technology has advanced to a point where blatant inefficiencies in the traditional real estate business model are being continually challenged by simpl...

I was talking to my sister who is a real estate agent in Salt Lake City, Utah the other day and the topic inevitably turned to real estate.  The discussion was not so focused on the current market, but more in tune with what is going on with her personally and professionally.  She is in the mids...

  Click Here to Download PodcastHey everyone, I am excited to announce that we have finally launched our new Podmail system on 4MySales.com.  I am excited about the new tool to help REALTORS® increase their online marketing and expand their lead-generation activities through the internet.  I have...

I read a great suggestion the other day that I wanted to share with everybody.  An agent had written in with the explanation about how they work with their client as a marketing partner which helps to sell the home and increase the market presence of the agent.  The approach is pretty simple and ...

I posted a bit earlier today about the change in the real estate market and how investors are now taking advantage of the new shift in the housing market.  Strangely enough this afternoon I got a copy of Business 2.0 which had an article Real Estate, Where to Buy Now which detailed how a number ...

I’ve been spending a bit of time lately on different real estate investment sites.  TheCreativeInvestor.com is the one where I get most of my information, but there are a few others.  Anyway, what I find interesting in the different discussion boards on these sites is that the strategies for inve...