Morris Real Estate Marketing Group Blog

As real estate agents, it is simply impossible for everything to go perfectly, all of the time.Even the most successful and experienced real estate agents have been faced with the unfortunate task of having to deliver the occasional piece of bad news to a client.You may have to let them know, “Th...

Whether your email marketing is in the form of a real estate e-newsletter, an e-card (for birthday wishes, etc.), or a real estate email drip campaign, you need to have some level of permission to send these emails. After all, the last thing you want is a complaint. On the contrary, you want your...

David Jantsch, author of Duct Tape Marketing, was the first to point out that a prospect will hire you mainly because they’ve come to “know, like and trust” you.Let’s break this down. The “know” part is obvious. A prospect must find out about you somehow. That’s the first step.It’s the other two ...

When a prospect says something like, “We may be selling in the next year,” does that mean you’ll get the listing? Not necessarily. Lots can happen between now and “in a year”. They might decide not to move. They might decide to sell early. They might forget you. They might go with another agent.S...

According to Pew Research, half of millennials are now in their 30s. So this is a demographic that not only includes first-time buyers, but also a growing number of homeowners who are selling and upsizing.If you want more real estate agent leads from this group, it’s all-to-easy to buy into the s...

More than two-thirds the population of the United States and Canada have Facebook accounts. So the chances are high your clients and prospects are hanging out on this social media network — at least, occasionally. In fact, it’s the largest networking event in town. And it’s going on 24 hours a da...

Do you have business people, professionals, or career-seekers in your target audience? If so, here’s a statistic you should know…50% are LinkedIn users. That means they’re active on this social media network. They connect, post, comment and search. In fact, by the time you’ve finished reading thi...

Chances are, you want more referrals. Who doesn’t? After all, they tend to have a high lead-to-new-client ratio. So, increasing your real estate referrals by just 10% can give your income a big boost.Although referrals can come from many sources — business contacts, word-of-mouth, your geographic...

Say you have clients who are planning a kitchen renovation. They basically have three choices.Choice one, they could put the project together piece-meal. For example, buy the materials themselves, find a carpenter, hire a plumber, oversee everything, etc.That’s a lot of work.Choice two, they coul...

Hard work is a wonderful thing. It’s almost universally applauded. In our industry, for example, real estate agents who work endless hours chasing down real estate leads, are often admired. “Way to go for it!” we say.But hard work, as necessary and effective as it is sometimes, comes with a price...