Over the past 12 months I have had the pleasure of meeting hundreds of loan officers from dozens of companies across the country. There is one central theme that sticks out in my mind and that is the high degree of uncertainty regarding the future of the mortgage business. There is uncertainty
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08/02/2007
It is according to Chris Baggott's new book "Email Marketing by the Numbers". Take a moment to consider the amount of time you personally spend sending and receiving e-mails. This powerful medium has almost completely replaced the need for communication via telephone, fax or snail mail. Think a
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07/25/2007
If you or someone you know has ever owned a pool and tried to maintain one, you know how much work it can be. Every year you must go through the same process:First you need to open the pool, then put in the right chemicals and then fix everything that's broken. You need to maintain it each day, m
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07/16/2007
Astonish Results continues to add value to mortgage professionals through the launch of the Astonish Branch Builder Program. Under this new program, mortgage companies can now enlist Astonish to help them find, recruit and equip new branches. Essentially what Astonish has created is the equiva
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07/10/2007
This is the most common phrase used to describe EVERY lead vendor across the country. What's interesting is the incredible amount of business closed via internet or 3rd party leads. Maybe I am missing something, but if all leads stink, how are all these deals getting done? The only way to obje
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06/28/2007
Case Study:Atlantis Mortgage Corporation is not your average mortgage company. Through a clearly defined internet and recruiting strategy, Atlantis has tripled the size of their company over the past 6 months where many mortgage companies are down sizing or even going out of business. We had the
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06/14/2007
Smart brokers find new revenue streams and feel good about it. As margins continue to shrink and home values stagnate smart brokers are finding alternative ways to capture market share, and it's working.Over the past several years we have relied heavily on the ever loosening guidelines o
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06/04/2007
Success vs. Failure "The person who gets ahead in business is the one who does more than is necessary - and keeps on doing it."Successful people have learned to "fail" their way to success. While they may not particularly enjoy their "failures" or "missed goals", they recognize them a
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05/21/2007
If you're the owner of a mortgage company you're probably being pulled in a million different directions. You have the responsibility for HR, marketing, production, accounting etc. If you're like 90% of companies out there, you're also the major source of your company's production. You have a lot
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05/16/2007
In a market where every loan counts mortgage professionals must use creative ideas to find, sell and keep their customers. It is no longer sufficient to buy a 3rd party lead, make a few phone calls and think eventually someone is going to transact with you. Nor is it sufficient to send mail arou
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05/07/2007
