As 2009 quickly comes to a close, now is the time to develop your growth strategy for 2010! You can either stay with the status quo while your book of business dwindles, or you can use the Internet and a strong digital marketing strategy to help you FIND, SELL, and KEEP more customers profitably
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11/03/2009
As I travel the country speaking with the top independent agents, it's clear that having a specific strategy in place to consistently ROUND OUT existing accounts is a HIGH LEVEL PRIORITY. Will technology replace your CSR's?Astonish Results realizes that technology alone will not generate the opti
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10/28/2009
As I speak to independent insurance agents throughout the country about their businesses, one common theme emerges: they have lost passion for their business. They realize something is wrong, but they're not quite sure what. Business is off, their staff is demoralized, and they don't know how to
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10/20/2009
"I've been going to member meetings for the Agents Alliance of California every year since 1972, and this year was the first year I wanted to be there."This statement was made by a member following the Astonish Results keynote luncheon at the 2009 members' State of the Union in Palm Desert, Calif
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10/12/2009
Is Internet marketing a fad, or is it the biggest shift since the Industrial Revolution? If Facebook were a country, it would be the world's 4th largest, and YouTube is the second largest search engine in the world. Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire po
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10/05/2009
As I travel around the country and meet with agents just like you, it's clear that you are a very sharp group. You've achieved a great level of success, and your knowledge has helped you attain that. In life, one of the things that I've discovered is that in situations, there's either a deficienc
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09/22/2009
Here's a simple question: When it comes to your customers, do you begin with the end in mind? Can you picture what a successful transition from prospect to a sold customer looks like? What about from sold customer to repeat customer? What about from repeat customer to a customer that gives you re
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09/15/2009
Independent agents across the country continue to struggle with the combined challenges of the soft market and the growing demands of the modern consumer. As they pursue a winning formula to drive organic growth, several trends have emerged among successful agencies. According to Marsh-Berry Cons
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09/09/2009
...And it's starting to pay off. Insurance Solutions, located in southern California, has this advice for agencies aspiring to develop a "World Class" sales culture: Everybody in the organization plays an important role in the sales culture. You must let your team know exactly what is expected of
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09/01/2009
It's a new world we live in. A world where professional athletes, musicians, and celebrities announce important public statements, hot news, share daily thoughts, and post daily blogs on social networking sites such as Twitter, Facebook, MySpace, and more. So if it works for them, why can't it wo
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08/26/2009
