Most industries today are using email to not only communicate with their current clients, but also to market to prospective customers. Surprisingly, the independent insurance industry is behind the curve on this opportunity. Even though this is the case, there are a handful of agency principals t
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05/20/2009
With all the media coverage and hysteria surrounding the outbreak of swine flu, a group of savvy insurance agents capitalized on the BUZZ, using e-mail marketing to create timely, relevant messages to catch the attention of targeted prospects. Although the idea was simple and easy to execute, the
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05/19/2009
Remedy for the Soft Market What's the remedy for a soft insurance market?Growth. In a soft insurance market it's critical that agencies are focused on growing their book of business and keeping their current clients. While this answer may seem simple, it begs a more daunting question: How will y
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05/05/2009
At the first bi-annual e-Agent Summit in West Palm Beach, FL, independent agency principals from across the country discovered the keys to explosive growth within their agencies. Many participants went seeking to learn best practices in the area of Internet marketing. They hoped this would be a s
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05/05/2009
We've all heard what the news is saying: the global economy is in a down period, un-employment is rising, and the world is falling apart. In fact, you can't turn on the TV or radio without hearing something about it. What the media hasn't been mentioning is that all across our country people are
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04/08/2009
Let me paint you a picture. You're marooned on a beautiful deserted island. The sun is shining, you have plenty of fresh water, and the reef surrounding your island is teeming with tropical fish. During the first week of your extended "vacation" you decide to start fishing for your meals. You sea
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03/31/2009
The soft market is having a dramatic effect on the insurance business. As everyone in America's budget is getting tighter, they're looking for new ways to save money. One way consumers are trying to save money is by finding a lower insurance premium. This provides a great opportunity for some age
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03/31/2009
Let me paint you a picture. You're marooned on a beautiful deserted island. The sun is shining, you have plenty of fresh water, and the reef surrounding your island is teeming with tropical fish. During the first week of your extended "vacation" you decide to start fishing for your meals. You sea
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03/12/2009
We've all heard what the news is saying: the global economy is in a down period, un-employment is rising, and the world is falling apart. In fact, you can't turn on the TV or radio without hearing something about it. What the media hasn't been mentioning is that all across our country people are
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03/03/2009
I do. It wasn't always that way. In fact, during high school it was nearly impossible to keep me awake during my math classes. It wasn't until my first job in sales that I began to love math. Why? In sales, I quickly learned that if I could grasp simple mathematics, I could understand how to turn
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02/25/2009
