Jill Ford's (athomeinpinehurst) Blog

You know, I like to think I stay on the leading, if not the bleeding, edge of changes in technology in my industry.  I have had a pretty active practice on the internet for 6 or 7 years, doing things that many of my colleagues are just now catching on to.  I have used pay-per-click marketing for ...

 Wow, what a gorgeous day for tennis.  On this past Friday, I got to fulfill my role as spectator at the USTA North Carolina Super Seniors State Championships in Pinehurst.  Over seventy Super Senior teams from around the state gathered in Pinehurst to determine the best of the best in geezer ten...

This really is THAT important today--I know I have been guilty in the past of schmoozing the seller instead of telling him/her like it absolutely MUST BE.  OVER PRICING HOMES = HIGH INVENTORY + LESS SALES + DESPERATE SELLERS = CONTINUED HOUSING CRISIS: A FORMULA FOR DISASTER IN A FRAGILE MARKET P...

In my email this morning was an email, ostensibly from one of my clients, from HIS hotmail address asking me to wire him $2500 because he was stranded in London and had lost his wallet.  It was obvious his email account been hijacked so I called him immediately and apparently was not the first to...

I just couldn't resist changing my picture, and after I searched my newly replaced hard drive for my professional picture, I couldn't find a copy of it large enough for the system to accept. The next best choice was on a CD that my son gave me for Christmas one year.  Among the baby pictures and ...

A small group of us in our office got together and bought a Previsite camera (with an incredible fisheye lens) and each of have subscribed to the Previsite service. (www.previsite.com, check it out!) These has to be the most remarkably easy virtue tour to create on the web.  I took the camera one...

You may think this doesn't have anything to do with real estate (but I am sure all you savvy activerainers know that it does) but I witnessed THE MOST BLATANT example of someone needing customer service training I have ever seen yesterday at a Durham Bulls baseball game.  I was there as a guest o...

Ya know, sometimes we just need a good laugh or two in this crazy business.  My son, Gen Y that he is, is always finding and sharing great links on the web.  More often than not they have nothing to do with real estate, like this one http://www.mathstat.uottawa.ca/~rsmith/Zombies.pdf but every on...

Interest rates and declining prices are combining to create among the most affordable opportunities in 30 years. Only 5 months since 1970 have seen affordability levels higher.  Combine that near record affordability with the $8000 tax credit for first time home buyers and it is time to rock!  Bu...

Beautiful lakefront location, adorable, neat as a pin, with absolutely the best views of Pine Lake. Split level ranch with fireplace, hardwoods, ADT securitysystem, many updates, attic fan, master bedroom w/deck. Patio and park-like back yard with dock. Recent price reduction to $300,000 makes t...