RECENT BLOG POSTS
One of the most time-consuming and costly burdens of every real estate broker is building a team that produces and remains loyal.   Just like in any business, turnover in a real estate brokerage can be the ultimate Achilles heel.   If you are anything like most real estate brokers, you would much...
06/17/2019
Would you want to go to a dentist to have your heart treated? Of course not! This is how I ask real estate agents to think about choosing their niche or ideal client, as I call them. Although many real estate agents think a niche is a buyer or seller in a certain geographical area it is actually ...
06/12/2019
If I had a nickel for every time I saw a real estate agent asking about Facebook ads or complaining about their results I would be a very wealthy woman. Hands-down, the Facebook advertising platform is the most sophisticated and accessible that has ever existed. Millions of dollars can be made by...
05/30/2019
Have you given up on open houses?   Are you tired of spending entire afternoons sitting alone, picking at a cheese platter, frustrated with all of the time and money you just wasted promoting the open house?   Are you convinced that open houses don’t really work?   I don’t blame you! Waaay back i...
05/22/2019
Any experienced and successful blogger will tell you that formatting is one of the most important elements of their blog.Without the proper formatting, readers will quickly lose interest and bounce off your site costing you loads of wasted time and money.It doesn’t matter how creative and valuabl...
05/21/2019
Starting a real estate blog is one of the most powerful ways to reverse engineer or your real estate business and get your ideal clients to start chasing after you!However, it is also one of those tasks that is easier said than done if you do not have previous blogging experience. In fact, every ...
05/15/2019
Have you noticed that your real estate business has been slowing down lately?Are you putting out social media posts or brush content to the sound of crickets?Have you perhaps switched brokerages several times over the last 10 years?If so, it is likely that your brand is missing the mark!No need t...
05/08/2019
Welcome back! As you remember, last week in part one of this series I revealed to you that one of the easiest and most effective ways to beat Zillow in search results is to build out your collection of neighborhood profiles and hyperlocal content. I also showed you how building your library of hy...
04/16/2019
By now, I am thrilled that most of you understand that with most (over 90%) real estate transactions starting from an online search, that you have no choice but to have your own real estate website. Every day, buyers and sellers are hopping online looking for someone like you to help them through...
04/09/2019
As a real estate professional, you are constantly investing your hard-earned money into marketing materials like your real estate website, newsletter, and digital ads.  If you are anything like most in this business, you are probably disappointed at least a few times a year with the results of th...
04/03/2019
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Sarah Layton | Copywriter & Inman Star Contributor

I provide real estate content marketing services
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