Sarah Layton's (bestrealestatewriter) Blog

With so much spam email floating around our inbox these days, it can be tough to figure out a way to make your emails stand out from the crowd.This is especially tough for you as a real estate agent!One way to effectively set yourself apart and entice prospects and clients to open your email is b...

One of the most frequent topics that real estate agents, coaches, and brokers approach me with is branding.  I know it can be challenging to define your real estate brand and develop it with a sense of personality that is true to who you are, separates you from your competition, and ignites a str...