Sarah Layton's (bestrealestatewriter) Blog

If you are anything like most real estate agents, you feel like you spend enormous amounts of time explaining why there is value in hiring a real state agent. Everywhere you go you find people that believe that real estate agents are lazy and expect to get paid thousands of dollars for doing noth...

If you work in real estate in any capacity you have no choice but to build your social media presence. However, it is what you choose to post, when you choose to post, and how you post that will determine if you get flooded with qualified real estate leads from your social media. If you are anyth...

You know how there were some real estate agents that actually made their fortunes as a result of the last recession? Have you been wondering how you could leverage the current situation to improve your real estate business rather than struggle to keep it afloat? Would you be willing to reach out ...

You have heard of real estate agents getting clients from Facebook. You know it is possible, but as hard as you plug away at social, posting every day, you still aren’t getting any real leads.    So what’s missing?   My guess is that you aren’t using a proper sales funnel that: Identifies people ...

These days there is a ton of buzz out there about mindset and programming yourself to be happier, healthier, and more purposeful in your life. However, just as your mindset can play a powerful role in your personal life, it can completely transform your real estate business.   In fact, there are ...

I understand that many real estate agents are allowing full-blown panic around COVID and the real estate market to set in right now. Especially, if you have never been through something like COVID in your real estate career. I will provide you with some extra reassurance that things will be okay ...

With all of this craziness going on I know many of you are freaking out not knowing what will happen to the real estate market. However, now is NOT the time to stick your head in the sand and give up. Now is the time to take advantage of the opportunities that others are opening up for you becaus...

Let’s face it, when things are good in the real estate market, you’re flying high. However, when things become slow and the once rich well of real estate leads dries up it becomes downright terrifying! Unless you were paying very close attention to the roadmap to wealth that was laid out by those...

One of the most common questions I see real estate agents asking all the time is how to choose a broker or if they should switch. Seriously, it is CONSTANT. And you know what? I totally get that! The broker that you choose to hang your license with does have a legitimate impact on your potential ...

Every agent has been there. You fight tooth and nail to snag a listing, spend a bunch of time and money assembling the marketing materials and excitedly publish it to the MLS with fantasies of how you will spend the commission check. Then, despite a showing or two, you find yourself sitting on a ...