RECENT BLOG POSTS
Have you been struggling to get clients from your email marketing?   Do you feel like you are sending high-quality content to the sound of crickets?   The problem is probably not your content or the people you have on your list. The problem is that you are just sending your content to the wrong p...
08/01/2019
If you are like most real estate agents, you have been told at least once in your career that there are big bucks to be made by working with luxury real estate clients.   After all, once you start selling seven and eight-figure properties those commission checks get VERY sexy.   The problem is, a...
07/25/2019
 Can you imagine a world where we no longer need or use keyboards?   Although it may sound futuristic, that may soon be our reality! In fact, the newest version of the iPhone doesn’t even feature a keyboard and if Apple has taught us anything it is that they bet (and win) on the evolution of tech...
07/19/2019
In this modern world of real estate, it is not only acceptable but expected that you communicate with prospects, clients, referral partners and the like through text messaging. Of course, you should still engage in actual phone calls and meetings but texting can be an efficient and effective way ...
07/11/2019
Did you know that seasoned real estate agents claim that 61% of their annual business comes from repeat clients or referrals?!    It makes sense when you think about it. Past clients and people that are referred to you from someone that they trust are basically a done deal and they’re easier to w...
07/04/2019
Working for yourself as a real estate agent presents many benefits and challenges.   If you are anything like most people, working for yourself can have you wondering if you have what it takes to be successful.   You may sometimes question if you have the know-how, the skill-set, and the dedicati...
06/27/2019
One of the most time-consuming and costly burdens of every real estate broker is building a team that produces and remains loyal.   Just like in any business, turnover in a real estate brokerage can be the ultimate Achilles heel.   If you are anything like most real estate brokers, you would much...
06/17/2019
Would you want to go to a dentist to have your heart treated? Of course not! This is how I ask real estate agents to think about choosing their niche or ideal client, as I call them. Although many real estate agents think a niche is a buyer or seller in a certain geographical area it is actually ...
06/12/2019
If I had a nickel for every time I saw a real estate agent asking about Facebook ads or complaining about their results I would be a very wealthy woman. Hands-down, the Facebook advertising platform is the most sophisticated and accessible that has ever existed. Millions of dollars can be made by...
05/30/2019
Have you given up on open houses?   Are you tired of spending entire afternoons sitting alone, picking at a cheese platter, frustrated with all of the time and money you just wasted promoting the open house?   Are you convinced that open houses don’t really work?   I don’t blame you! Waaay back i...
05/22/2019
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Sarah Layton | Copywriter & Inman Star Contributor

I provide real estate content marketing services
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