RECENT BLOG POSTS
Any experienced and successful blogger will tell you that formatting is one of the most important elements of their blog.Without the proper formatting, readers will quickly lose interest and bounce off your site costing you loads of wasted time and money.It doesn’t matter how creative and valuabl...
05/21/2019
Starting a real estate blog is one of the most powerful ways to reverse engineer or your real estate business and get your ideal clients to start chasing after you!However, it is also one of those tasks that is easier said than done if you do not have previous blogging experience. In fact, every ...
05/15/2019
Have you noticed that your real estate business has been slowing down lately?Are you putting out social media posts or brush content to the sound of crickets?Have you perhaps switched brokerages several times over the last 10 years?If so, it is likely that your brand is missing the mark!No need t...
05/08/2019
Welcome back! As you remember, last week in part one of this series I revealed to you that one of the easiest and most effective ways to beat Zillow in search results is to build out your collection of neighborhood profiles and hyperlocal content. I also showed you how building your library of hy...
04/16/2019
By now, I am thrilled that most of you understand that with most (over 90%) real estate transactions starting from an online search, that you have no choice but to have your own real estate website. Every day, buyers and sellers are hopping online looking for someone like you to help them through...
04/09/2019
As a real estate professional, you are constantly investing your hard-earned money into marketing materials like your real estate website, newsletter, and digital ads.  If you are anything like most in this business, you are probably disappointed at least a few times a year with the results of th...
04/03/2019
As you already know, I'm a huge advocate of collecting your pool of ideal clients passively rather than having to hunt them down through archaic strategies like cold calling or door knocking. One of the most effective tools in collecting leads to fill your marketing funnels with high-quality buye...
04/02/2019
With so much spam email floating around our inbox these days, it can be tough to figure out a way to make your emails stand out from the crowd.This is especially tough for you as a real estate agent!One way to effectively set yourself apart and entice prospects and clients to open your email is b...
03/18/2019
One of the most frequent topics that real estate agents, coaches, and brokers approach me with is branding.  I know it can be challenging to define your real estate brand and develop it with a sense of personality that is true to who you are, separates you from your competition, and ignites a str...
03/05/2019
If you’ve been following me for a little while now (thank you!), then you know that I am a big believer in being deliberate and strategic about your real estate blog.That is because I don’t want your blog to be a waste of your time and resources.It is my goal to make sure that your real estate bl...
02/26/2019
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Sarah Layton | Copywriter & Inman Star Contributor

I provide real estate content marketing services
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