Sarah Layton's (bestrealestatewriter) Blog

One of the biggest challenges for real estate agents is creating a steady flow of income that enables you to comfortably pay your bills, invest in your business, and plan for the future. Unfortunately, if you are like most real estate agents, you live on an income roller coaster in which you have...

Did you know that your real estate content can be used for more than just generating leads? It can also be monetized in several ways that will make you serious money in your sleep. I’m talking about five figures per month in passive income! I hear about it all the time from my clients that they h...

Have you ever heard of treadmill marketing?   No?   I'm not surprised because it's something I just made up haha!   If you are anything like me, you frequently feel like there simply isn't enough time in the day to work in your business, work on your business, be present with friends and family,...

As a real estate agent or broker, you are constantly being pulled in a million different directions. No matter how hard you try to plan and schedule a time to work in your business, as well as, on your business life often gets in the way. In many cases, we accidentally complicate many components ...

More than a year and a half ago I wrote a post insisting that if you wanted to crush it in real estate you needed to start a podcast. Not only can starting a real estate podcast help you to vastly expand your audience, boost your brand awareness, and position you as an expert in your field but it...

If you are like most real estate agents eager to earn their next commission, you are probably focused on traditional lead-generating tasks. However, by getting that kind of tunnel vision you may be allowing the health of your professional and personal networks to suffer.   Remember, it is your ne...

Click here if you would prefer to read the blog that goes with today's episode.Have you been struggling to get clients from your email marketing?Do you feel like you are sending high-quality content to the sound of crickets?The problem is probably not your content or the people you have on your l...

Facebook Live broadcasts are now the most effective way to get the results you once had from the world’s most popular social media platform.   Check out these stats about Facebook Live that prove I’m not making this up: Facebook Live Videos Are Watched 3x Longer Than Videos That Aren’t Live Anymo...

How To Build A Smarter Real Estate Brand With PsychologyIt is one thing to throw a logo and slogan together and it is something entirely different to build a real estate brand around core values, voice, and visuals.  If you want to develop real recognition and secure yourself a profitable positio...

Another week and another feature in Carol Williams' fantastic Second Chance Saturday series. Check out my featured post and any others that may have slipped through the cracks.  "Sometimes you deserve a second chance, not because you weren't fabulous the first time but because the timing and circ...