Sarah Layton's (bestrealestatewriter) Blog

Did you know that seasoned real estate agents claim that 61% of their annual business comes from repeat clients or referrals?!    It makes sense when you think about it. Past clients and people that are referred to you from someone that they trust are basically a done deal and they’re easier to w...

Working for yourself as a real estate agent presents many benefits and challenges.   If you are anything like most people, working for yourself can have you wondering if you have what it takes to be successful.   You may sometimes question if you have the know-how, the skill-set, and the dedicati...

One of the most time-consuming and costly burdens of every real estate broker is building a team that produces and remains loyal.   Just like in any business, turnover in a real estate brokerage can be the ultimate Achilles heel.   If you are anything like most real estate brokers, you would much...

Would you want to go to a dentist to have your heart treated? Of course not! This is how I ask real estate agents to think about choosing their niche or ideal client, as I call them. Although many real estate agents think a niche is a buyer or seller in a certain geographical area it is actually ...

If I had a nickel for every time I saw a real estate agent asking about Facebook ads or complaining about their results I would be a very wealthy woman. Hands-down, the Facebook advertising platform is the most sophisticated and accessible that has ever existed. Millions of dollars can be made by...

Have you given up on open houses?   Are you tired of spending entire afternoons sitting alone, picking at a cheese platter, frustrated with all of the time and money you just wasted promoting the open house?   Are you convinced that open houses don’t really work?   I don’t blame you! Waaay back i...

Any experienced and successful blogger will tell you that formatting is one of the most important elements of their blog.Without the proper formatting, readers will quickly lose interest and bounce off your site costing you loads of wasted time and money.It doesn’t matter how creative and valuabl...

Starting a real estate blog is one of the most powerful ways to reverse engineer or your real estate business and get your ideal clients to start chasing after you!However, it is also one of those tasks that is easier said than done if you do not have previous blogging experience. In fact, every ...

Have you noticed that your real estate business has been slowing down lately?Are you putting out social media posts or brush content to the sound of crickets?Have you perhaps switched brokerages several times over the last 10 years?If so, it is likely that your brand is missing the mark!No need t...

Welcome back! As you remember, last week in part one of this series I revealed to you that one of the easiest and most effective ways to beat Zillow in search results is to build out your collection of neighborhood profiles and hyperlocal content. I also showed you how building your library of hy...