Bill French's (bfrench) Blog

This is an interesting quandry for most realtors and brokers; do I just blog at something like BlogSpot (for free), or do I create a highly branded blogsite with a commercial provider?It seems that Scott Paton believes that every realtor should avoid the costs associated with blogging and use fre...

Podcasting is really taking off in lots of business cases. I sense that the same will be true for real estate. There's no shortage of companies promoting services in this segment as well as agents actually using podcasts to create a competitive advantage in their respective markets.If you have op...

Blogging is a useful tool for reaching out to prospects and customers but you must prepare for greater success by being ready to listen to what they have to say.There are many ways to leverage your blogging effort so that you can create deeper and more meaningful dialog with your present and futu...

In a previous blog post I recommended that you avoid duplicate content. However, one of the most important changes to impact Web 2.0 ideas is RSS and content syndication; commonly known as web feeds. ActiveRain (like all good Web 2.0 participants) provides integrated RSS support for each member's...

I'm curious what y'all think about this. I've noticed a significant growth in using podcasts for marketing, promotion, customer service, and many other use cases. Are there use cases in real estate that would help you sell more, be seen more, or generate greater thought leadership in your market?...

I say foe - and here's why.Google (and most search engines) would agree that you may use (or reuse) your content in any way you wish. However, there is also little debate that duplicating pages of content on multiple domains for the sole purpose of advancing Internet visibility comes with great r...

I have a nuber of ideas concerning the new ways that you can use Web 2.0 technologies to strengthen your visibility in real estate markets, but before I dive deep into these subjects, I'd like to share an understanding of the long-tail of search and why ranking high for unpopular terms is sometim...