BoomTown Blog

In the past two weeks I’ve received four mailers and two phone calls heralding local real estate agents’ abilities to sell homes in my neighborhood.Every mailer and each voicemail included the same general message: I’ve sold a home in your area for a “record price.” There is no better time to sel...

FOMO -- “Fear of Missing Out;” defined as a pervasive apprehension that others might be having rewarding experiences where you are absent. “You missed out.” How many times have those words hurt homebuyers and sellers in your market? It’s gut-wrenching to see a home you want get sold to another pe...

Appointments are set. Leads have been followed up with. As you head home and take a breather, it’s hard not to feel the warm glow of self-congratulation. You’ve put in the hours and checked off your to-do’s. Who shouldn’t feel a little smug, right?Well … not to ruin those moments of happiness or ...

Shiny new.... what? How many times have you heard the you-MUST-be-doing-this-one-thing-or-you-will-FAIL speech? Real estate has no shortage of great technologies. And behind those technologies lie companies making hard pitches on sales tactics, conversion tactics, closing tactics … all centered a...