RECENT BLOG POSTS
Has your motivation for lead prospecting hit a brick wall? Do you feel like despite all your efforts, your follow-up communication is being ignored?It’s every marketer’s battle. It’s every agent’s struggle. But here’s some comfort: You’re not alone. Getting a person’s attention is more difficult ...
07/20/2016
The real estate market is hot right now. So, so, hot right now. But does that mean standards are put aside in favor of marketing with reckless abandon?No. It translates into the exact opposite. When the good times keep rolling you need to maximize your segmented seller lead efforts and crack down...
06/29/2016
Last month, the White House made a decision to increase the income threshold under which workers qualify for overtime pay. Though this new rule may not be a particular victory for real estate agents, it points out a problem (enough where the government had to get involved): Americans are working ...
06/19/2016
I’m a real estate writer. If you asked me what’s the one thing you should write to generate leads, I would tell you: I don’t know.There might be a loud gulp in between that, a little embarrassment, and maybe some internal sweating, but if you looked at the alternative -- if I lied -- which one wo...
06/09/2016
In the past two weeks I’ve received four mailers and two phone calls heralding local real estate agents’ abilities to sell homes in my neighborhood.Every mailer and each voicemail included the same general message: I’ve sold a home in your area for a “record price.” There is no better time to sel...
05/26/2016
FOMO -- “Fear of Missing Out;” defined as a pervasive apprehension that others might be having rewarding experiences where you are absent. “You missed out.” How many times have those words hurt homebuyers and sellers in your market? It’s gut-wrenching to see a home you want get sold to another pe...
05/17/2016
Appointments are set. Leads have been followed up with. As you head home and take a breather, it’s hard not to feel the warm glow of self-congratulation. You’ve put in the hours and checked off your to-do’s. Who shouldn’t feel a little smug, right?Well … not to ruin those moments of happiness or ...
05/07/2016
Shiny new.... what? How many times have you heard the you-MUST-be-doing-this-one-thing-or-you-will-FAIL speech? Real estate has no shortage of great technologies. And behind those technologies lie companies making hard pitches on sales tactics, conversion tactics, closing tactics … all centered a...
05/04/2016
  If you’re not tracking your leads’ most common questions and motivators, you’re missing a huge opportunity.Sending them an email saying, “Hey, nice to meet you. How can I help?” doesn’t do much to engage with the person. General introductions leave it in their court to respond. And when it come...
04/22/2016
Have you ever heard someone talk about their “golden” marketing strategy, only to find out when you try it, you see limited success? Go ahead, raise your hand. Real estate events are filled with tactics to generate leads, improve the business, and so on. The problem afflicting most real estate ag...
04/13/2016
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Steven at BoomTown

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