RECENT BLOG POSTS
Why Do Online Reviews Matter?Your clients have power.And online reviews are the tools they use to wield that power.According to research by T3 Experts, the growing influence of online agent reviews is one of the biggest trends in real estate right now.Despite being a point of controversy in the r...
04/05/2016
How do you hold members of your team accountable? Weekly check-ins, structured performance reports, monitor daily behavior, recording every website they visited?  Having to hold people accountable if you don’t know the way is tricky. In my opinion, if I have to hold you accountable to do your job...
02/18/2016
A lead picks up the phone. Now, what is the first question you ask? This is a loaded question since it will determine the rest of the conversation. If there is a conversation.  And the question is … Drum Roll Please:  Why are you moving?  Expand Your Opportunity  If asked correctly, to either a h...
02/12/2016
I’m sure you’re familiar with the expression you can attract more flies with honey than vinegar? Well this week we’re putting it to the test. And the winner of this test receives an Apple Watch and 5000 ActiveRain points. Sounds like some pretty sweet honey.We’re taking it to the streets, on soci...
02/07/2016
A goal without a plan is just a wish. Antoine de Saint-Exupery As a former consultant, the first thing I would ask the business owner(s) with a problem or opportunity was to see their business plan. If they did have one it was often dated or poorly written with little critical thought. Most often...
02/03/2016
Business is good. So good that it’s starting to affect your life, but not in a good way. You’re working 50+ hours per week and rarely take a full day off. Even worse, things you are normally on top of are slipping through the cracks. You need help but aren’t sure what to do next. Hire people, inv...
01/29/2016
Pay-per-click advertising (PPC), also referred to Adwords or Paid Search, is a form of digital advertising used to drive online traffic to your website. As in any online lead generation tactic, it takes money and time in order to drive quality leads to your website. But unlike other forms of onli...
01/24/2016
95% of leads are abandoned in the first four days, but 60% will buy in the next 6 months.  On average, 95 percent of leads are abandoned in the first four days.  But 60 percent will buy in the next 6 months.  After we have a moment of silence for the lost leads, consider why the 95 percent is so ...
01/12/2016
 Real estate agent reviews are typically a lightning rod of controversy when brought up around many industry sales professionals.Why so serious about such a common service? I can review restaurants, areas, service providers and straight up people for who they are.Over the past few years the subje...
12/29/2015
According to the 2015 Real Estate Advertising Outlook by Borrell Associates, real estate agents and brokers spent $13.9B in advertising, 75% of that on digital assets. Given the industry’s proclivity to become prisoners of every shiny-new-thing movement, it should be no surprise that such unbalan...
12/21/2015
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