Oh, the promise of spring.... Spring Break, Spring Cleaning.... And Spring Rush. Many sellers, warmed up but the sun are again full of new hope. They're getting off the fence and back on the market. So why then, do they say things they often don't mean? Good news! Using a brand new seller mind r
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02/29/2012
Here is an interesting experiment that will help you get more listings. Researchers went door to door asking homeowners to place a large sign in their front yard that said Drive Carefully. It was big and ugly sign. 17% of the homeowners agreed. A second group of homeowners was asked to place a sm
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02/26/2012
"Borino, I need your help. I sent 34 letters to expired listings but did not get one phone call. I feel discouraged. What am I doing wrong?" If your expired marketing is not generating you leads and listings, I betcha the problem (and an easy fix) is right here: 1. Targeting a dead area with low
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02/20/2012
Marketing, social media, direct mail, prospecting -- that's all important, obviously. But what if you didn't have the time (or the money) to wait six months before a lead was ready? What if things were tight and you needed a listing NOW? I mean right now -- today, tomorrow, this week? The easiest
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02/13/2012
These two emails from my students made me smile today -- and I wanted to share them with you. Not because it's about the Expired PLUS system, but because it really is a great INSPIRATION. It shows you that listing expireds really can be THIS easy. Check it out -- and get an expired this weekend!
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02/09/2012
Warning: This is one of those "controversial" topics, rated R and not suitable for those easily offended. One that will probably cause a comment backlash. Still reading? OK, here we go... So you would think we as marketers and consumers have evolved. The days of simple triggers, emotional jerking
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02/07/2012
The talk this morning is just as much about a great Superbowl game last night (congrats Giants!), Madonna (love-hate about 50-50), and of course, the favorite commercials. Clint Eastwood and "Half time in America" definitely stood out, didn't it? Serious, emotional, and hitting the heart and soul
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02/06/2012
Bronnie Ware is an Australian nurse who spent several years caring for patients in the last 12 weeks of their lives. She recorded their dying epiphanies in a blog called Inspiration and Chai, which gathered so much attention that she put her observations into a book called The Top Five Regrets o
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02/03/2012
