Expired Listings, Real Estate Marketing, and the Zen of Success

Education & Training - Borino Productions
More leads, listings, and commissions... while having fun in the real estate business. About expired listings, open houses, marketing, communication, advertising and the zen of success.
Here is how to quickly break the ice, create a friendly vibe, and build a genuine connection and trust with your prospect when you meet for the first time: SMILE. Smile has incredible psychological and social power.Do a little exercise with me right now - seriously try it, don’t just read it, OK?...
Yoyo! You have a great month - bunch of listings and commmissions. YEEY! But then you get business and lead generation and prospecting goes on hold. The flow stops. Famine follows. And you have to start all over again. Here is a new video with a simple 4-step strategy that will help you stay prod...
I have the BEST excuses: "Too busy. Not enough time. All these distractions. Just can't get it all done."You ever feel like NOT working? NOT prospecting? Yeah. We ALL do. It's just being human. But sometimes you don't have a choice, and then what?Check out this new video and I'll show you three s...
Actor (and funny and cool dude) hris Pratt posted an early morning photo on Instagram of his drive to Atlanta with an inspiring message:"It's 3:20am. I got picked up for work at 6:45am yesterday. I'm not good with math, especially after being up for approximately 61 hours but I think I've been up...
Drive for perfection costs you thousands and THOUSANDS of dollars… and it will ruin your real estate business. Consider this…There was a ceramics teacher who announced that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the ...
Mike writes: "Borino, I've been door knocking expireds for 2 days now and have had mixed results.  I had a guy give me a quasi-listing appt for February and I had a guy who's going to let me do a CMA on his expired listing.  That's the good news, the bad news is I don't know how to deal with the ...
Goals that are not in writing are merely wishes and fantasies said my mentor Brian Tracy.Making a list of things you want (and WILL) accomplish this year is a good start. Have one? Cool...Watch the short video and use this simple strategy that will turn your ordinary list of dreams into a future-...
Here is a strategy to execute right now - so you're off to a good start in 2016. The Holiday Connector StrategyThe idea is to:1. Make more money without spending money2. Help more people3. Spread good will 4. Reconnect with people who can become clients in 20165. Get referrals without being pushy...
My student Jessica wrote: "A lot of feedback from non-realtors that they would not welcome a realtor door knocking their homes. And I've seen a lot of realtors question the practice and call it "sleazy."Jessica, don't trust a skinny chef! Here is what I mean...Everybody out there has opinions and...
People don't care about you. Your prospects.... your clients... They don't care how challenging and complex -- and at times CRAZY real estate is... What it takes to get a home sold... The daily hoops you have to keep jumping through as an agent just to put food on the table.They don't care. They ...

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