Expired Listings, Real Estate Marketing, and the Zen of Success

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Education & Training - Borino Productions
More leads, listings, and commissions... while having fun in the real estate business. About expired listings, open houses, marketing, communication, advertising and the zen of success.
RECENT BLOG POSTS
You pull a list of new expired listings — and there it is. An overpriced dud that should have been priced $100,000 less. You may wonder: “What were these people thinking?”Is an overpriced expired really worth the effort? Should you still contact them or are you wasting your time? Get the answers ...
04/08/2015
What gets you more listings faster? Going after brand spanking new expireds that hit the MLS this morning? Or is it better to let them cool off first and contact an expired listing that's a few weeks or few months old? And what is the BEST TIME to contact these sellers?  Get the answers on this e...
03/16/2015
Do you get a lot of "we'll wait till next year" from sellers? See, most agents screw it up. They either accept it at face value, just hoping to get the listing next year - fat chance. Or, they try to come back with some clever "objection script" just to annoy the seller. Neither one works. Tomorr...
10/19/2014
My brother Mario, our buddy Dodo and I spent eighteen days riding motorbikes... 3,714 miles across the US. Crazy? Yeah. A little. Definitely one of the biggest adventures of my life, which included: Getting completely lost (in Florida, out of all places)... Pulling my lower back (in New Orleans, ...
08/20/2014
Even on vacation I think about work... And you guys. How to help you get more good leads, motivated sellers, and saleable listings.  Check out my new short video below. I have for ya a simple (and inexpensive) postcard idea you can implement immediately -- or next time you and the family are trav...
08/11/2014
Now this is interesting. One change – one small change and the guy gets 9 new listings – all expired listings. Right now. It this hot market. When it’s supposedly hard to get expireds. How about you? Are you having trouble with getting leads and listings? Then come and chat with Dr. Professor Bor...
06/17/2014
This was kinda weird. Why would an agent who is already listing AT LEAST fifteen homes per month (sometimes more) sign up for the Double Your Listings Bootcamp? Seriously, this guy has a profitable business already. He knows what to do. What to say... Where to find leads... And how to get listing...
05/01/2014
This is good news for your blog. Getty Images is one of the biggest when it comes to photos and images. But their stuff was also expensive. Not anymore.  As of today, Getty Images announced that it's dropping it's watermark on majority of its images: "In exchange for an open-embed program that wi...
03/06/2014
1 Comments
I’m 24 and I’m planning on entering real estate. I am currently located it is a small town. A big affluent city like Miami which is near to me is 100 miles. Would the number of sales be varied? Or is it just how your work, grow, move around and sell yourself? ~ Aren Welcome to this crazy and awes...
12/30/2013
"Real estate? Things are slow right now. Everyone wants to wait after the holidays. Nobody wants to list at the moment. There aren't that many good expired listings...." Most agents believe all of that to be the truth. That's why most agents make $37,908. And then there are exceptional agents. Ah...
11/07/2013
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