RECENT BLOG POSTS
Do your leads make you feel like you’re living in Glengarry Glen Ross?  Anyone who has seen this movie knows exactly what I’m referencing.  It’s a movie about four real estate agents competing to keep their jobs.  Their real estate company hires a corporate trainer whose mode of ‘motivation’ is p...
02/11/2018
Do you need to develop a niche in order to be successful in real estate, or should you just serve everyone? It’s a valid question, and it’s one often driven by fear—the fear of “boxing yourself in.” After all, each neighborhood and agent can be vastly different. But heed this warning: If you atte...
02/09/2018
So you think you have a strong brand.  But how do you know you’ve chosen the right one? And more importantly, how do you know it’s working? We’ve identified six ways you can tell that your brand is resonating with your ideal customer, and a few of them may surprise you!YOU’RE A LITTLE UNCOMFORTAB...
05/28/2017
The only thing better than being recognized as a real estate authority in your market is getting recognized for free.  With some advanced planning and a little research, it’s actually easier than you may think.  Public relations opportunities are plentiful, and just a little effort can help you c...
05/26/2017
We were meeting with a friend in Columbus, Ohio, recently, when he uttered a statement we thought to be quite profound.  He said, “Your brand begins with thanks”.  We couldn’t agree more.As business owners and business leaders, we often get so caught up in the daily mill that we sometimes miss op...
02/15/2017
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You don’t have to own your own business to become the face of a business or brand.  A BrandFace® can be a CEO, president, manager, child of an owner, home-based business expert or anyone in a situation where they are likely to represent the business for an extended period of time. They are, in ef...
02/06/2017
Anyone who has seen this movie knows exactly what we're referencing.  It’s a movie about four real estate agents competing to keep their jobs.  Their real estate company hires a corporate trainer whose mode of ‘motivation’ is pitting agent against agent in a cutthroat competition.  During his tra...
02/03/2017
A couple of weeks ago we were conducting a workshop when we were asked two excellent questions about content marketing: People don’t want to hear from a roofing company every day. So how do you produce fresh and interesting content for social media that goes beyond your core services (roofing, au...
01/31/2017
A lot of people ask us if they need a personal tagline, a phrase that acts as your unique identifier.  The short answer is…yes!A great tagline should focus on either who you are or what you do.  For instance, mine is Branding Agent to Business Stars.  At a glance, it tells someone that my profess...
01/30/2017
It’s the question we often get as Branding Agents. And frankly, it’s one a client should always ask. “When will my new brand start producing a return on investment?”The short answer is…as soon as you put it out there.The long answer (rather, the ‘how’) provides a better explanation.Here are five ...
01/23/2017
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BrandFace / Tonya Eberhart & Michael Carr

(Personal Branding for Real Estate STARS)
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