Evy's Blog

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Services for Real Estate Pros - Mercari Consulting (formerly Brochures by Design)
RECENT BLOG POSTS
Did you know that the colors you choose for your marketing materials affect the impact they make on your target market? It's true. Colors act as a sort of non-verbal communication. They also contain symbolism. So in your marketing pieces, it is helpful to keep in mind how the eye and the mind per...
10/01/2007
I've gotten several requests recently from real estate professionals wanting to know how a Virtual Assistant could  help them with their businesses so I decided to write an open letter to all agents that are considering using a VA. Here goes:Hello, Ms. Realtor.You were wondering how a Virtual Ass...
05/21/2007
Your logo, the visual basis of your company's image, is more important than you might think. What your logo "says" to potential customers means a lot. It tells them whether or not you're competent and professional and it tells them what your company stands for.Your logo can emphasize key benefits...
05/08/2007
If you're a veteran of any branch of the United States military service, and you've got what it takes to lead a successful business, you'll want to read about the Little Caesars Veterans Program. According to their website (http://franchise.littlecaesars.com/VeteransProgram/tabid/76/Default.aspx)...
05/02/2007
If you've not taken advantage of the power of free press releases, you're making a costly mistake. There are so many sites available - for free - in which to advertise your business, your accomplishments, your new listings, etc. Not taking advantage of this free advertising is like letting your m...
04/24/2007
Prior to disposing of your old PC, laptop or PDA, make sure you wipe your hard drive clean.Don't just delete everything from it because, according to PC World, "Deleting just the sensitive files may not protect you fully. Unidentified copies of those files could exist in ‘unused' parts of your ha...
04/19/2007
Do businesses prioritize customer service anymore? How many times have you gone to a fast-food restaurant and had to wait for the server to finish his/her conversation with a co-worker before they'd ask for your order? Or how about returning an unwanted item to the customer service center of your...
03/27/2007
I've found that sometimes, after corresponding a few times with a new client, my emails erroneously end up in their  Spam folder. Often they don't even know I've responded to their emails unless I can reach them some other way.  How many important emails are you missing?If you're having this prob...
03/20/2007
With the proliferation of available information, it's almost as if we know about something before it even happens. Ok, that's an exaggeration but the speed at which we receive the latest news, it's not that far off the mark.Seriously though, consider the information and communication technology w...
03/19/2007
"Out in the woods or in the city, it's all the same to me, when I'm driving free." When The Who wrote "Goin' Mobile," I doubt they had any idea how easy it could be to work while away from home unless you were a traveling salesman or rock band. Well, guess what? It's no longer a vision of the fut...
03/15/2007
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EvyWilliams

Mercari Consulting
local_phone(703) 403-5021
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