Morris Massre's (browardrentalking) Blog

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These are tough times for South Florida's first time homebuyers.  These buyers who were scared off from buying during the recession have now come back with a vengence.  They eagerly want to buy a home and are credit worthy.  Only problem is they are competing in a market that is inundated with fo...
Keep it conversational. Ask questions from your audience, present challenges and offer solutions. Never make the same pitch twice. Each sales pitch should be tailored specifically to each audience. Everyone loves stories. Telling good stories in your sales pitch requires gathering as much intell...
Those real estate agents in Florida who are racking up points on Activerain by advertising other realtors' listings as blogs are soon up for a rude awakening.  Now you will actually have to write a real blog. The Florida board of realtors has made it illegal for agents to advertise other agents' ...
Pembroke Falls food truck rally. This is always a big hit with the residents of Pembroke Falls.  More communities should be doing this in Pembroke Pines, Florida.  It brings residents together and supports the local food trucks.  I am a big fan as evidenced in this picture.  The quality and selec...
So you want to go wiht a by owner company?  I get it.  Perhaps you have been wronged in the past by some unscrupulous agent and now you figure you're better off on your own?  Or perhaps you're just cheap?  Or perhaps you just think that you know everything there is to know about real estate, and ...
Activerain brings out the best in realtors.  Unlike other real estate websites Activerain members tend to go out of there way to help one another.  You could argue that it is the point system that drives agents, but I don't buy it.  I have had numerous occasions when I needed help and someone out...
Do all Floridians need flood insurance?  Not anymore according to the new FEMA flood maps. I have suspected for years that home insurance companies were requiring flood insurance even though it was not really needed.  I cancelled my policy years ago.  Now you can go to this website (
I have been to numerous homes where the homeowner would spend a fortune on their dream kitchen only to ignore the rest of the house.  And although I am in favor of a kitchen remodel above all else when it comes to the pecking order of things to do to sell a home, if that is all you do then you ar...
Dania Beach condo for rent. This lovely 2/2 waterfront condo has been completely remodeled and boasts a beautiful new kitchen with granite countertops, wood cabinets, and stainless steel appliances.  Located on the third floor, the unit has a fantastic view of the lake from its very own screened-...
In South Florida if you are competing against cash as a buyer you are doomed.  I know this first hand because I have been out with buyers in the last two years and experienced rejection after rejection.  My most recent experience is quite disheartening, so if you have a sensitive side you might n...

Morris Massre

Real Estate Instructor Broward County Florida
smartphone(954) 214-6014
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