RECENT BLOG POSTS
A vibrant database is essential to a thriving business. How to you build a vibrant database? It’s simple: by growing and nurturing your relationships through consistent communication. That is, you have to make sure you mail your marketing items each month, call your clients to check in, write per...
06/06/2017
While many real estate professionals would like to make more money each year, they may find that their bank accounts aren’t filling up as quickly as they’d like, despite closing more deals. They may scratch their heads and wonder where all the money went. Even the best salesman can find himself b...
05/30/2017
 Part of owning a small business is building your brand. Your brand is more than your name and logo, or a billboard with your face emblazoned upon it; it’s your overall reputation with your clients and the community. When you’re a referral-based business, part of your brand’s identity is the grea...
05/23/2017
by Darrin Jackson“I’m Good Enough, I’m Smart Enough, and Doggone It, People Like Me!” I can still see the infamous Saturday night live self-help guru, Stuart Smalley turning around, looking at himself in the mirror, and satirically/mockingly reciting these words on his “Daily Affirmations with St...
05/18/2017
If you’re like most agents, you want to be more productive, and to do so you may churn out longer hours at the office, working without breaks or time off. For a short time, we may convince ourselves that we’re getting more done. In actuality, the longer hours are causing us to sacrifice our time ...
05/02/2017
Many agents work tirelessly, often skipping lunch and staying late, to check off all the boxes on the day’s to-do list. They repeat the cycle day in and day out for weeks at a time and then wonder why they’re feeling burned out and tired all the time. They may also wonder why they’re not seeing r...
04/25/2017
by Scott OppitzMany of you had a great run with the Blitz and more during the Run Cycle. One of the key things to do during the Rest Cycle is to stay productive with your time and truly work smarter than harder in this perpetual Real Estate business. Here are a few fundamentals to avoid getting c...
04/20/2017
Each year, HousingWire Magazine recognizes top technology companies at the forefront of innovation in the housing industry – and this year, they named Buffini & Company as a 2017 HW Tech100™ award winner.Though widely known as a “relationship marketing” company, Buffini & Company considers techno...
04/19/2017
All the lead generating you did in the first quarter of the year is about to pay off. Spring is seen as the start of the busy season in real estate as sellers get ready to list their homes and buyers begin their home searches. The hard work you did in the first quarter—making new connections and ...
04/11/2017
by Brian Buffini What do athletes on the U.S. Cycling Team do that can teach real estate professionals about efficiency and productivity? The answer is periodization, a training process where athletes focus on one thing for a short, four- to six-week period of time and then rest. This cycle of re...
04/07/2017
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