Real estate and mortgage marketing - Charles Warnock

      Welcome to our new format - the 2-minute real estate coach! In today's challenging market, eNeighborhoods subscribers are telling us their concerns: 1. Looking for ways to work smarter and faster 2. Interested in business-building tips for recessionary times 3. Making the most of their mark...

Rich Dad Poor Dad author Richard Kiyosaki uses the example of a sale at the local supermarket to illustrate a common investor mistake - focusing on price movements instead of value. He notes that if a supermarket held a "25% off everything in the store" sale, the store would be packed. But when p...

For veteran copywriters and content providers, it's always gratifying to see research highlighting the effectiveness of text copy to attract online visitors, persuade them to take action, and ultimately drive sales. Text copy will always be a key driver in marketing and sales, but in the evolving...

  No one wants to purchase a home only to see its value decline. But should you wait to buy a home until prices bottom out? A quick web search will yield a number of articles and opinions for and against timing the real estate market, but beware of those in favor of market timing who also want to...

  Wouldn’t it be great if the government kicked in some money to help make home ownership more affordable? Because of deductions on mortgage interest and property taxes, the practical effect is that the government is subsidizing your home purchase. In fact, home ownership provides two of the best...

  In turbulent times, real estate professionals have a unique opportunity to step up and successfully guide buyers. You will be ahead of the game if you help clients separate the facts from the hype and clarify how national real conditions affect local markets. Buying a home can be stressful unde...

  In recent years, the cost of buying a home in most markets has increased while the cost of renting remains flat. But it’s never a good idea to base long-term investment decisions on short-term conditions. If you decide to rent instead of purchasing a home, you may be in a bad spot if the cost o...

 OK, so we (eNeighborhoods) release a special report about the housing market and how different the stories are. Some real estate pros simply smile and repeat the mantra that “now’s the time to buy” regardless of market conditions. These agents lack credibility. On the other hand, media focus ten...

Hey, executive type...put down that Wall Street Journal and read this! eNeighborhoods, the nation's premier compiler of real estate related home and neighborhood information, is looking for a new leader. eNeighborhoods delivers a comprehensive set of marketing and analytical tools to the real est...

OK, time for a 30-second real estate market quiz. Quick...which is the more exciting scenario? - A man slowly walks down a flight of stairs, sometimes pausing or retracing his steps until he reaches a floor. After trudging along for while, he notices another staircase and begins ascending, occasi...