Cheryl Waller, MBA, Vero Beach Real Estate & Loans

How to create a differentiation strategy to break down the walls  In this interview with Run DMC & Aerosmith, they talk about the importance of using a differentiation strategyAerosmith: You can’t be afraid to be yourself and dream on. If your marketing plan is like a rock in a hard place and you...

How to make your real estate business stronger with behavioral marketing  Sitting down to chat with the outspoken Kayne West about building a stronger business with behavior marketing was an eye-opening conversation. Having won many awards for his work, Kanye shares his insights how to use creati...

How to implement an automated marketing strategy in 2019!  Sitting down with this amazing singer-songwriter was nothing short of a blast! As we talked about his early career as a gospel singer, I could see the passion in this man’s eyes. One of the things he shared with me was his passion for aut...

How much should you budget to spend on marketing your real estate business each year? Costs can easily escalate and get out of control without a marketing budget set in advance for your website, SEO, content marketing, email marketing, paid ads, press releases, citation building, local marketing ...

If you are looking to effectively market your real estate business in 2019, then you are most likely in the research phase of how to use your website, social media and offline marketing together to generate the most leads without selling your first kid and a kidney. Active Rain is an awesome plac...

Did you know that there are over 90,000 hack attempts on WordPress sites every minute and over 73% of WordPress sites have KNOWN vulnerabilities? In fact, there are hundreds if not thousands of tutorials on the webs that show would-be-hackers how to hack a WordPress website. That’s just the Word...

Setting up Facebook Messenger to work with your phone allows you to answer Facebook messages from potential and current clients in a more time-effective and professional manner. This article will walk you through the steps you need to take to download your Facebook Messenger Code, setup your Face...

For some time now, there has been chatter in the SEO world that SSL will soon become the standard for all websites. Now, this might not seem very important to you as a small business owner. But, eventually, it will be very important to every online communication with your customers and prospects....

In today's competitive marketplace, it is increasingly difficult to set your real estate services apart from that of other real estate agents without making heavy use of technology to market your business. Letting potential sellers know that you use cutting-edge technology can certainly help you ...

Week 8 Publicity Advertising Blueprint  Media attention is one of the most powerful tools to  leverage for your real estate business. One of the most effective ways to reach the media is through a press release. You must be careful in how you approach this, or it can be very costly. Press release...