Realty Observer - Real Estate Marketing Insight

Posted by: Carolyn Pikoulas A 2007 study by the National Association of Realtors revealed that female first-time homebuyers have outnumbered men two to one. In fact, 22% of all home purchases have been made by single women. A whopping 60% of purchases made by women are detached, single-family hom...

If you don't think that Online Social Marketing should be a part of your marketing efforts, you must take into account the millions of potential viewers you could be reaching...all for free. But the real question is: how do you know if you're wasting your time? How can you utilize these sites to ...

The old days of traditional marketing will never be the same in this digital age. Most consumers find businesses themselves, instead of the other way around, and are constantly finding new ways to tune out unwanted advertising messages (via Tivo, spam filters, Do Not Call registries). More and mo...

So your business has a website, right? Great -- you're now a member of the 21st century. But now what? The most important part about having a website is that it's seen by the right people. How do you get the word out? How do you advertise in a market that is increasingly becoming consumer-powered...

Text is most often the first thing that introduces customers to your business. Its success (or failure) could determine your own. Your goal is to convince a stranger to give you their hard-earned cash just by reading words. No physical salesman, product demos or test drives are involved. Just wor...

The latest statistic from the NAHB says that the percentage of homebuyers who search for homes on the Internet has risen to 93%. Almost all homebuyers will visit your website before ever visiting the model home in person. That means buyers are basing their entire judgment solely on your website. ...

Advertisements are a lot like high school cliques -- there are the nerds (who are clever, but not high on the "good-looking" scale); the jocks (who are loud, but with nothing important to say); the goody-two-shoes (who are very busy joining multiple clubs, but not getting any attention); and the ...

Now is a great time to start planning ahead for marketing in the New Year. Here are 11 tips on having a stress-free season. 1. Give your past clients/homebuyers a thoughtful gift (not just a generic card). Referrals are one of the most important sources of new leads. So, give them something they'...

Blogger, Twitter, MySpace, YouTube, LinkedIn…if you’re not familiar with these Web 2.0 technologies, it’s time to learn. These networking sites aren’t around just for the kiddies. They’re free tools that can help get your business out in front of potential customers, drive traffic to your existin...

Right now, many companies are finding that their marketing efforts present a troubling Catch-22: not enough business for marketing, and not enough marketing for the business. The reality is that the majority of businesses don’t stand a chance if they don’t continue to market in order to retain a ...