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RECENT BLOG POSTS
I’m going to share a big Ah-ha moment with you. In fact, when this hit me it changed the way I work. Marketing’s main focus is on retaining clients, not generating clients. This may seem contradictory to anything you’ve read or been taught in the past. I challenge you to really think about it and...
08/13/2008
I've talked before about using social networks to make connections and gain clients. Keeping the "social" in social networks, and avoiding the hard sell, is the way to success with these networks. But sometimes it can take a while to develop these relationships and have business come of it. So, g...
08/13/2008
  Nothing happens until you take a step. Getting clients is really that simple. It’s a process of steps and the first step is to take action. You must continually educate your prospects and current clients on what you have to offer. Be sure to think outside of the box when you’re spreading your m...
08/04/2008
As a blogger, you're probably at least a little familiar with RSS. As you know, it's a way to subscribe to receive updates from feeds such as blogs and podcasts.  Want the basics? Read: What the heck is RSS, anyway? Here are some more advanced way to use RSS, both for your own site, as well as fo...
08/04/2008
As a blogger, you're probably at least a little familiar with RSS. As you know, it's a way to subscribe to receive updates from feeds such as blogs and podcasts.  Want the basics? Read: What the heck is RSS, anyway? Here are some more advanced way to use RSS, both for your own site, as well as fo...
08/04/2008
July 24th, 2008 Mark Victor Hansen is someone who has a sales ethic I like to follow. He's said developing the habits of excellent relationships is learning to nourish your most valuable relationships in a win/win atmosphere! In business "win/win" is essentially a philosophy that means having a g...
07/24/2008
  Book Yourself Solid, The Fastest, Easiest and Most Reliable System for Getting More Clients Than You can Handle Even if You Hate Marketing and Selling by Michael Port is essential to your sales success. If you haven't read this, pick it up today and while you're at it, grab a copy of his new bo...
07/17/2008
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It’s always fun to customize your site, and pick out different widgets that will draw in your customer, and provide them the information they are looking for, in an easy and attractive format. I’ve found other real estate blogs that have done a thorough examination of several different widgets, a...
06/23/2008
2 Comments
The greatest thing that ever happened to my business was implementing systems that ran/worked automatically. The most challenging hurdle you need to jump is the systemization of your business. Actually, taking the first step is the hardest part. Sometimes it’s difficult to “let go” because you mi...
06/23/2008
2 Comments
Last time, we discussed the meaning of Web 2.0, so this time we will start to touch on ways to begin using Web 2.0 tools. As you look at the many tools and services out there, it's easy to become overwhelmed. Where should you start? Which tool should you try first? To avoid spreading yourself too...
06/20/2008
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Rich Rogala

Real Estate Marketing Coach
smartphone(773) 865-7424
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