Consistent Clients-Real Estate Marketing

Education & Training - Consistent Clients
Fresh Real Estate marketing insights you can implement immediately
Looking for something new to include in your Twitter updates? Why not try creating a hashtag that is of value to your target market? Today’s Weekend Web 2.0 Wrap-up comes from The Real Estate Tomato’s post Real Estate and Twitter - Use Hashtags to Dominate a Niche. It’s a great article on what Ha...
Many real estate agents have been in the practice of giving away free info or freebies in exchange for a name and phone number or email address. Even before marketing online took hold, many provided toll-free info lines. If you’re doing something like this, now may be the time to step back and re...
Whatever your opinion of the current economic situation, we all appreciate free tools when it comes to generating business. As a “back to basics” task, think about your client database. How many people are in it? How current is it? Remember, your database should be full of people you have worked ...
If you’ve gotten started on Twitter, you may find that at the beginning it’s pretty easy to keep up with the conversations and the people you are following. However, as you start to follow more and more people, you may start to feel overwhelmed by the “noise”. A great tool for following lots of p...
I read a great article recetly from Dave Smith at the Real Estate Blog Lab on “TweetGrid - Helping your Social 2.0 Clients Prepare for the Move”. Dave’s got a great idea here - take the tools you use for your social media marketing, and give them to your clients! The tools you are using to find a...
As we’ve all probably heard, you won’t get what you don’t ask for. I’m sure you’ve heard that, and hopefully you are in the habit of asking for referrals from your clients at the end of the transaction, as well as occasionally throughout the year as you make contact with them. However, there’s an...
As real estate agents, we generally don’t care whether we’re number one for the phrase “real estate in San Antonio” if we live in Denver. But (probably) all of us would love to rank on the first page for our city name along with our keywords of “real estate” and “homes”. John Jantsch at Duct Tape...
One of the essential pieces of a website is the ability for visitors to quickly and easily contact you. Whether you have a really professional website, or a simple blog, this is an important key in making your website work for you. So take a good hard look at your site (from a visitors perspectiv...
My main focus in coaching real estate agents is to generate Consistent Clients through referrals and repeat clients. There are many approaches including touching your database consistently with a newsletter, cards, small gifts, quick phone calls and by stopping by, tools like social networking, b...
Our weekend web 2.0 wrap-up for today is very exciting for me. I encourage my coaching clients to embrace a form of “Hybrid” marketing utilizing online and offline marketing strategies, and I came across a great tool this weekend to help you do that. ReadWriteWeb wrote a post about Identify, a Fi...

Rich Rogala

Real Estate Marketing Coach
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