The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
We all know that proofreading is important. We simply MUST read what we write before we send it out into the world. That goes for subject lines and headlines as well as body copy. It's SO easy to overlook those few words! Anyway... I came across some funny bloopers from writers who got themselves...
05/04/2024
I will admit to being an unsophisticated old country girl. So perhaps that is the reason why this question I found on LinkedIn has me baffled.What the heck are they saying here? Can someone explain it? Or answer it? What do you do if your innovative contributions on your resume need quantifiable ...
04/22/2024
You may have heard that Google and some others are frowning on AI content. If you fill your site with it, your search engine ranking will plummet. And... Google (and others) believe that they can tell the difference between human writing and AI writing.Part of it is the fact that nothing AI write...
04/16/2024
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I like to start each day with puzzles and games. Two of my neighbors join me in playing Brain Candy and the various trivia questions that pop into my inbox during the day. One of them also plays "Connections" with me, but I'm all alone in doing the "free part" of the New York Times Spelling Bee. ...
04/15/2024
A real estate ad on the radio made me stop and wonder if anyone would consider the high price of homes a good reason to sell.The agent on the radio was being "interviewed" and was asked "Is now a good time to sell?" He replied that yes, it's always a good time to sell, but it's especially good ri...
04/15/2024
...there's a place for them. I do enjoy doing the Merriam-Webster vocabulary quizzes. Sometimes I learn new words, learn the origin of common words, or learn the names of uncommon objects or animals. However, an informative or persuasive article is not the place to practice your vocabulary skills...
04/12/2024
Did you just close a tough sale? Did you just list a fantastic home? Did you just close out a record-breaking month? That's wonderful! Give yourself a few minutes to celebrate that success - and perhaps even give yourself a little reward.  But then... then get back to work.  “Take your victories,...
03/27/2024
These two words are so close - and yet so far apart. What are the words? Perspective and prospective. When you mix them up, it can throw a huge stop sign in the middle of your real estate marketing message.Just in case you don't already know... Perspective is a noun with a Latin root meaning “loo...
03/23/2024
Yesterday I was at Aweber posting the email that went out to my list this morning. While there I happened to glance at the list of "Monday messages" sitting there waiting to be sent.And what did I see??An ugly sight. A typo in the headline for next Monday's message. After saying thank you to the ...
03/21/2024
Sometimes when you're writing you find that you've used the same word too many times. Other times you write a word and know that it is almost what you mean, but not quite.You know there must be some word that would be just a little bit better.In an article I read this morning, the writer said whe...
03/03/2024