The Real Estate Copywriting Blog

I like to start each day with puzzles and games. Two of my neighbors join me in playing Brain Candy and the various trivia questions that pop into my inbox during the day. One of them also plays "Connections" with me, but I'm all alone in doing the "free part" of the New York Times Spelling Bee. ...

A real estate ad on the radio made me stop and wonder if anyone would consider the high price of homes a good reason to sell.The agent on the radio was being "interviewed" and was asked "Is now a good time to sell?" He replied that yes, it's always a good time to sell, but it's especially good ri...

...there's a place for them. I do enjoy doing the Merriam-Webster vocabulary quizzes. Sometimes I learn new words, learn the origin of common words, or learn the names of uncommon objects or animals. However, an informative or persuasive article is not the place to practice your vocabulary skills...

Did you just close a tough sale? Did you just list a fantastic home? Did you just close out a record-breaking month? That's wonderful! Give yourself a few minutes to celebrate that success - and perhaps even give yourself a little reward.  But then... then get back to work.  “Take your victories,...

These two words are so close - and yet so far apart. What are the words? Perspective and prospective. When you mix them up, it can throw a huge stop sign in the middle of your real estate marketing message.Just in case you don't already know... Perspective is a noun with a Latin root meaning “loo...

Yesterday I was at Aweber posting the email that went out to my list this morning. While there I happened to glance at the list of "Monday messages" sitting there waiting to be sent.And what did I see??An ugly sight. A typo in the headline for next Monday's message. After saying thank you to the ...

Sometimes when you're writing you find that you've used the same word too many times. Other times you write a word and know that it is almost what you mean, but not quite.You know there must be some word that would be just a little bit better.In an article I read this morning, the writer said whe...

Is the real estate market still hot?  Conflicting news reports sure don't tell the story, so I thought I'd ask the people who know: Real estate professionals who are out there helping buyers and sellers every day.Are there still too few homes for the buyers, or has new construction taken up the s...

We've discussed how important proofreading is and how frustrating it is to publish something and THEN catch the mistakes. We've also discussed different methods for catching them. Among them are reading the copy aloud and reading it backwards. Also, most of us agree that setting the work aside fo...

You probably don't think much about the words "fewer" and "less" unless you see a sentence that jars or you are trying to decide which to use in a sentence.I happen to be thinking about them today because I was jarred by a sentence in an email.Some sentences do jar, but leave you going back to se...