The Real Estate Copywriting Blog

There’s plenty to worry about right now. Will you get sick? Will someone you love get sick? Will the economy collapse? What if you can’t sell any houses this year? How will you pay your bills? Will we become a police state? Is the Constitution a goner? And on top of that there are the other worri...

This morning I read a lengthy article (not on AR) by someone who is billed as a trainer and marketing expert, among other things. I began reading thinking I could pick up some good tips to share with my newsletter subscribers.Instead, I hoped that no new, inexperienced agents read it.Perhaps this...

I just read a LinkedIn post saying that it would be wrong for the news media to share any good news right now. The writer said that this is no different than 911 and other disasters – and that when people are suffering it’s insensitive and awful to share good news.I don’t agree. It would be insen...

If you load messages into your autoresponder to go out at intervals after someone opts in – good for you!You’re saving yourself a lot of time while staying in touch with buyers and sellers who are out there – but perhaps not quite ready to act. When you keep sending helpful information, you’re ce...

An Australian marketer named Graham McGregor writes a daily email – all about marketing, of course. Yesterday he wrote that he’d gotten feedback from one subscriber who unsubscribed because he’s still writing about making sales – and advising people on how to make money.That subscriber believed h...

Ever since I purchased a "Life is Good" shirt a few weeks ago, I get their daily ads. That would be annoying, but I enjoy looking at the new shirt designs. Some are funny - some are profound. Yesterday they advertised a pajama set that I would have purchased had it had long sleeves...The shirt sa...

The news is saying that while this stimulus package will put money back in people’s pockets, it could take 3 weeks to get there. That's if the package passes the House tonight. Meanwhile, most mortgage payments are due on the 1st and incur late penalties by the 16th.For some who haven’t had a pay...

I’m seeing comments here on Active Rain predicting that the Corona virus will “thin the herd,” and I’m sure it’s true.While some agents are doubling down on prospecting and staying in touch with both past and future clients, others are essentially stopping work.They have plenty of excuses, starti...

In the midst of all this uncertainty, I thought it was time for a bit of fun. So, when I came across these poems in one of my folders, I had to share...An Irish blessing -May those who love us...May those who love us, love us; And for those who don't love us, May God turn their hearts;And if He d...

It happened again last week – “real” mail from a legitimate sender went directly to my junk mail – not once, but twice.When I open Thunderbird in the morning, all the mail that came in during the night makes its way to my inbox. I see a message saying something like “downloading message 3 of 45.”...