The Real Estate Copywriting Blog

As we all know, AI - artificial intelligence - is all the rage right now. Plenty of companies have been using it for years, but now it's available to anyone who can use a computer.Copywriters, graphic designers, web coders, and others are worried that their jobs are going to go away. And some job...

Happy Monday! The day got away from me and I almost forgot to post my Monday message. We may have to rename this one Motivational Tuesday!Anyway... here it is:One of my favorite motivational speakers said:  “Either you run the day or the day runs you.” Jim Rohn And now, since it's Monday, what yo...

Today's message is from one of my favorite philosophers: Dr. Seuss!  "The more that you read, the more things you will know. The more that you learn, the more places you'll go."Dr. SeussI read a lot, but will admit that most of it is not educational. I love to read "who dunnits." But the funny th...

Is your agent bio working for you, or is it just sitting there, doing nothing? In today’s market, with fewer homes for sale and fewer buyers who can qualify at today’s higher mortgage interest rates, agents who want to thrive in 2023 need to use every marketing tool at their disposal. Your agent ...

Attending the school of hard knocks...  “Experience is a hard teacher because she gives the test first, the lesson afterwards.”  ―Vernon Sanders LawThe good part is that if you pay attention to the lessons, you'll pass with flying colors the next time that test comes around.  Keep learning, and k...

Whose opinion of  you counts most? Hopefully, your answer will be that it is your own opinion. But there are dangers there as well. Sometimes we are our own worst critics.  So be careful. This morning take stock of everything that's good and positive about you in both your work and your personal ...

Right now, this very day, a few hard-working, client-centered real estate agents are alienating prospective clients and causing them to turn away.These are potential clients who may have been following the agent’s blog posts. They may be people who responded to an offer for a special report, so t...

For the last few weeks I've been sending a Monday Morning thought to my list. It didn't occur to me until a few minutes ago, when I read a few "Motivational Monday" posts, that I should share it here. One morning not long ago I was in the grocery store, getting my purchases checked out, when the ...

Misplaced modifiers - or modifying phrases - can get your readers confused. Or, when they're really silly, they can give them something to chuckle over.That was the case with the instructions I received with a new dog grooming brush.It said to remember to remove the hair from the brush and store ...

While reading an article about the benefits of staging, I came across a sentence that said, in part: “…so buyers can see themselves living within the house.”“Within the house” hit a jarring note, so of course I had to find out if it was “just me” or if that truly was the wrong word to use. It was...