Consulting for Luxury Teams and Brokerages

The magazine, Fast Company, recently declared that Americans are becoming a nation of "free agents". They described a generation of consultants and professionals, all selling their services for the length of a project or until a problem is solved. That brings tremendous freedom, and new responsib...

  Public Relations 101       Public relations is a strategic marketing discipline that involves equal doses of creativity, persistence, substance and cooperation to influence members of the media to look favorably on an industry, client, company, business or service. Not to mention a very cost e...

 I just wanted to let my friends on AR know that our audio podcast has been approved by iTunes and is up and running.  Please feel free to subscribe if you are into that kind of thing. Mastery Coaching Audio Podcast Subscribe via iTunes Download iTunes for Free         Carpe diem, You can also cl...

10 Goals to Reach in the Next 90 Days What are the goals you most want to set for yourself for the next 90 days? Please select only those goals that you really want, not the ones you should, could, oughta, or might want. Look deep inside, write down your 10 personal and professional goals, and di...

Working at home, alone with one's computer and to-do list, seems like the ultimate manifestation of the American dream of successful self-employment. In the corporate world, how often do we roll our eyes at the fifth unwanted visit from boredco-workers in the space of an hour, or chafe at the tim...

  The Power of the PAN       What is the most powerful tool in your arsenal? What is the single thing that you can do to give you the best Return on Investment (ROI)? Is it your website? Your blog? How about the postcards you send out? Your newsletter? No, it is not any of these - it's the PAN a...

Every once and a while I get something that is just too good not to share. Dean is a fellow Master's Program Graduate and is the CEO of one of the finest Ad agencies I've ever been exposed to. I received this article last week from him and thought it dovetailed into the branding series I just wra...

  "Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, to assure the survival and the success of liberty". John F. Kennedy   I wanted to send a humble note of thanks as we turn our attention ...

"It's not enough to be the best at what you do; you must be perceived as the only one who does what you do."- Jerry Garcia All good agents have some amount of obsession with developing their skills so that they can become the best at what they do.  Part of it is the innate competitive edge within...

This week's Marketing Module is now available for Download Here.   Session Title - Getting Platinum Testimonials   Session Description - Savvy marketers know that client testimonials are worth their weight in gold, so we always encourage our clients to get as many as possible, and to get them in ...