Sales & Marketing Strategies for Real Estate

Real Estate Broker/Owner - Fisher & Company, P.A., Marketing & Creative Strategists
Business really is like a football game. Every day you have to show up with your game face on, your play book open, and be dressed and ready to play. However, showing up isn't enough. You have to get into the red zone, and then be effective once you're there.
The day I saw video of President Bush whooping it up with the Saudis was the day that changed forever my keen admiration of him.  Visions of Nero partying while Rome burned flashed through my mind.  Et tu, ‘W’? Et tu? I was a ‘Bushwoman’ for many years.  I prayerfully and emotionally supported hi...
The recent activities around the nation to register voters and rush them to vote prior to any vetting process is putting America on the road to having elections every bit as fraudulent as those under dictatorship. Every voter in America should be required to properly register, have their eligibi...
Okay, so as I told fellow AR bloggers Ted Baker, Cheryl Gilliam and Angelia Garcia last night that I dropped out of the blogging world for a month as I sort of got myself into the weeds and turned a par four with a dog leg into a double bogey.  Golfers will understand exactly what I mean by that ...
In my previous marketing-related post, Focus On The Steak and Not the Sizzle, I discussed the importance of focusing more on the steak and less on the sizzle. To focus on the steak and capitalize on your brand, forget about working on your logo and tagline for a moment.  Instead, gather your team...
As a professional marketer, I have always been taught to sell the sizzle, not the steak. The problem with selling the sizzle is that often companies begin to rely strictly on the sizzle and forget that what the customer really wanted in the first place was a good steak.  For many companies, brand...
Born on the tail end of the 50's, I grew up in the 60s and 70s watching women burning their bras, fighting for equal rights, demanding to be heard, and rallying women to the cause of sisterhood.  We were 80s Ladies and singer K.T. Oslin did a great job of crafting words and music that basically r...
In your mind, what are the biggest challenges faced by Americans today? Ridiculous health care costs?  Outrageous prescription prices for the very same drugs that are made available for far less to other nations, including Canada? Cost of fuel? Cost of groceries? Quality of education in the publi...
The other day I happened to answer a "sales" call at our office.  The prospect called in and he was doing such a good job of asking the textbook "buyer" interest questions that I thought he might be a shopper* from one of our builder competitors.  Not that I am jaded and think that all "buyers" a...
How do you recruit new agents to your firm?  We really need to ramp up our general real estate activities and create an additional revenue stream for our company, plus we are sitting on site for clients and need to have a general real estate agent available to work those buyers who are outside of...
Here’s a quick tip to figure out what the general public really thinks about your homes, communities, amenities and site agents.  (Note to Realtors: You can use this at Open Houses to collect valuable buyer perceptions about your listings.) Have someone greet and interview your model visitors as ...

Deborah Fisher

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