Sales & Marketing Strategies for Real Estate

By
Real Estate Broker/Owner - Fisher & Company, P.A., Marketing & Creative Strategists
Business really is like a football game. Every day you have to show up with your game face on, your play book open, and be dressed and ready to play. However, showing up isn't enough. You have to get into the red zone, and then be effective once you're there.
RECENT BLOG POSTS
We have thousands of sheets of our high-quality company letterhead and beautiful matching envelopes stored in our supply closet.  Designed in-house, our stationary is full color, embossed, and printed on expensive paper that reflects the essence of who and what we feel we are to our clients. Unfo...
08/24/2008
Do you use postcards, letters, newsletters and other direct mail pieces as a part of your promotional strategy? Recently, someone sent me a direct mail piece that I still can't figure out.  The offer was for a land / vacation home package at a price that caught my attention.  A price that would d...
08/24/2008
Someone needs to tell hurricane Fay that she needs GPS.  We never (well, ALMOST never) get hurricanes here in Northeast Florida.  Local lore is that it is that cute little tummy tuck up there at the crown of the state just to our north that sends them up to either Georgia or the Carolinas. I can ...
08/19/2008
California "celebrity" bounty hunter Leonard Padilla is in Orlando apparently formulating a plan to bail Casey Anthony out of jail.  Anthony has been a guest of the Orlando judicial system for a month on charges of obstructing justice, making false statements and child neglect related to the disa...
08/19/2008
There is something about the Olympics that gets even the least sports-minded couch potato involved and interested in the medaling at the Olympic games.  The world gets hooked on the Olympics with the Grand Opening Events and follow every event even though we ourselves are likely to never compete,...
08/17/2008
Are you chronically addicted to the all news stations such as FOXNews, CNN, MSNBC, etc?  Do you watch Hannity and that other guy, won't miss O'Riely, or prefer Katie over Greta?  Do your friends and family think that your car radio only has one station: Talk Radio? Are you the type of person that...
08/17/2008
I like the motivational and life changing speaker Stephen Covey.  One of the things Stephen Covey says is that highly effective people seek first to understand then be understood.  In my previous post Builder / Realtor Relationships - A Love/Hate Relationship Part I  I began trying to create an a...
08/11/2008
When someone registers on your website or contacts you for more information via email, it's likely that you are using an automated email responder to notify them that their email has been received. Instead of the expected "Thank you for contacting us"  why not send a POWERFUL message back to your...
08/10/2008
It comes as no surprise that the top states for foreign buyers are Florida, California, Arizona and Texas, but I was surprised recently when I reviewed a recent National Association of Realtors report that stated that Canadians are now the number one international buyer of American real estate, a...
08/10/2008
    Dear Real Estate Swami: A couple of months ago I read something in one of your posts about the Jacksonville, Florida, Real Estate market being in a possible recovery.  Are we in a recovery and if so, do you have any idea when home prices in Jacksonville will be at the bottom?  Signed, Waitin...
08/09/2008
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Deborah Fisher

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