Paddy Deighan Real Estate Blog

A day does not pass that I am not asked which AI platform new and experienced users should employ.Some models are better than others at different tasks.  So the first question becomes, "What am I doing with AI"? Image creation, videos, text, emails, blogs, MARKETING! Again, some are better than o...

In a May 23rd communique, Google admitted that SEO is dead. AEO (Artificial Intelligence Engine Optimization) is the present and future. Google is changing direction and you need to do this too!Many in the industry did not see the communique and this was probably intentional. I have written about...

During our Zoom calls on AI, I frequently indicated that AI is best suited for marketing and some job/task functions in the real estate environment.The reason for this is that AI has proven unreliable for market analysis/ research. This will improve over time but there are inherent problems. I fr...

Earlier today, I wrote about compliance and its ability to ruin a sales organization (hint, REAL ESTATE). A recent example that I cited is Adidas. I spend a fortune on their products -95% of which is online. I am blocked on all browsers, all apps - because their new compliance is AI driven and bl...

I have had decades of experience in tech, legal, AI and compliance(yes hard to imagine for someone who is a Toys 'R US Kid - still 29* - with years of experience at 29 - LoL).One thing that has been UNIVERSALLY true, is that if you allow compliance and risk management teams carte blanche, they wi...

There are multiple steps and each is semi-unique for everyone in the 'Rain!1. The first step is to identify high volume document work flows. There are many in real estate (maybe too many)!! To do this, identify documents that are created frequently and manually.  Routine tasks are appropriate for...

I recently focused on emails as business records. This is vitally important but so is messaging.  There is a huge difference between "secure" messaging and messaging. This is important because frequently real estate professionals (not just agents and brokers, title and escrow and others too) disc...

As generative AI tools grow more sophisticated, there is a corresponding rise to a dangerous new breed of scams called AI voice hijacking. According to Help Net Security, with just three seconds of recorded speech, criminals can convincingly clone a person’s voice. These samples are often pulled ...

I have written many times about Elon Musk's multiple enterprises.  Each one is unique and filled with high tech and solid business plans.  Everyone knows about Tesla and I have written extensively about Neuralink as well. Elon Musk's secretive South Memphis facility which has been dubbed "Area 51...

Life certainly has a lot of oddities and things that we cannot explain. Toenails may be one of them.No one was better at pointing these things out than Andy Rooney of 60 Minutes fame....back when 60 Minutes wasn't biased and actually was a legitimate new source. Alas, I channel my inner Andy Roon...