Diane Hartley's (dhartleyilhm) Blog

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Education & Training - The Institute for Luxury Home Marketing
Having an engaged email list is one of the easiest ways to promote your services and listings. But how do you grow an email list? Where do you find people who actually want to subscribe to your list? Most of the time, this involves what’s called a lead magnet, which entails offering your prospect...
Even though the world is at a virtual standstill, there are still plenty of luxury homes for sale, as well as plenty of buyers looking to buy in the luxury real estate market. While everyone’s health and safety should be any agent’s first priority, there are certainly ways to continue conducting ...
While circumstances may have recently changed, our commitment to your success has not. During these uncertain times, we understand that many real estate professionals are wondering how recent events will affect their business and personal development. We have seen an increased demand from accompl...
Recently, I've been asked the three biggest questions on every luxury real estate agent’s mind when it comes to growing their luxury real estate practice, and here's our take at The Institute for Luxury Home Marketing:  How do I improve my Marketing Strategy? How can I feel more prepared when I w...
Time is a luxury real estate agent’s most precious commodity. The more time an agent has, the more time they can spend on networking and nurturing client relationships, which is directly connected to real estate success.But too often, agents find themselves caught up in the details, like paperwor...
Adapting to real estate trends in the luxury market takes some creativity, especially in a static market. Seeing the “days on market” creep up higher and higher on your listings can be stressful, and it can be tempting to drop the price on a luxury listing too soon to make the sale.But, even in a...
Creating referral-worthy buying and selling experiences is what will both create and sustain your career as a luxury real estate agent.In the luxury home market, understanding the mindset of the wealthy is essential for creating these kinds of experiences since your clientele holds a largely diff...

Diane Hartley

Training and designation for real estate agents
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