RECENT BLOG POSTS
This is the question we found ourselves asking as we make business plan adjustments going into 2009.  Real Estate Home Staging is as evergreen of an industry as any other.  Constantly changing, evolving, moving, and shaking.  The question really becomes do you want to move and shake the industry ...
12/27/2008
Host: Michelle Kaspari Location: Expo Daily RosevilleView Map 8880 Industrial Blvd. Roseville CA 95678 US   Telephone:916-402-6098 When: Mon. Sep. 15, 2008 at 4:00 PMAdd to Your Calendar   Please join us for an informational meeting about the exciting new Sacramento Chapter of the Real Estate Sta...
09/06/2008
Ok, once again we have been "substantially under bid" on a staging project, says the REA.  Sure we are not the lowest price, and certainly don't ever want to be, but we are not the highest either.  We do however in my very humble opinion offer the most value available. We should all feel this way...
07/31/2008
I am glad these days are looking farther and farther behind us! During a Realtor presentation today I asked for a show of hands for anyone in the room that has used a home stager.  We had about 10% of the hands raise.  Hmmm.  So my next question was.  "Were you happy with the outcome?"  The same ...
07/22/2008
I am pleased to announce the creation of a new RESA (Real Estate Staging Association) chapter in Sacramento and surrounding areas.  We look to have our first chapter icebreaker / meeting mid August (exact date and location to come soon).  We are looking for an active board to help get this chapte...
07/21/2008
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We just picked up an occupied property (with furniture and accesory rental) today.  SOLD in 31 days, after being staged, with a full price, $1.4 million offer.  This of course was after being on the market since November 2007 unstaged. Thought we would share our thank you gift we left our clients...
07/11/2008
Do you have any other questions? I often find myself asking this question to clients during a bid proposal.  Typically this is after a review of our homeowner or realtor staging packet.  If my clients are anything like me they will think of a great question just after I have walked out the door. ...
06/17/2008
Do you have any other questions? I often find myself asking this question to clients during a bid proposal.  Typically this is after a review of our homeowner or realtor staging packet.  If my clients are anything like me they will think of a great question just after I have walked out the door. ...
06/17/2008
Wham Bam vs. Bling Bling!  After a great week of successful staging projects I have a moment to look back.  And I find myself once again.... Looking forward at our market and our industry.  It is fascinating how the market and industry have changed in the last two years.  Not being a "pioneer", a...
06/07/2008
Realtor's please drop in today, get some food and drinks, and some great Home Staging Information According to Economics Focus, Volume 12, Issue 12, "Location, Condition, and Price" Today's new mantra for real estate... It's time to find out everything you wanted to know about the Home Staging In...
05/15/2008
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Michelle & JoeKaspari

Essential Home Staging, Sacramento
smartphone(916) 402-6098
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