ARCHIVED BLOG POSTS
2018
Do you need a pre-approval to “get” the house Remember that a pre-approval when getting a home loan makes you a quality home buyer. Most home buyers think that all they need is a pre-qualification (PQ) letter. Not so. PQ letters you can find online and fill them out yourself. Most lenders f...
09/26/2018
~ The Truth Behind Mortgage Advertising ~ The truth behind mortgage advertising is rather simple for those who take the time to understand the facts. Far too often, Mortgage Advertising is deceptive (and has been that way for decades). The reason why Mortgage Companies continue to engage...
09/26/2018
New construction is a topic that rarely draws more than 10 comments! However, it’s a subject that all real estate agents should master. Everyone loves a new home, and that’s evident in the typical path followed by potential buyers. When I was actively listing subdivisions, I secured many names...
09/25/2018
We built a website and provided reputation marketing services for a high-end luxury real estate brokerage in California. They reached out to us a month ago because a person or persons were leaving negative 1-star reviews on Google and Yelp. Up until May of this year, the brokerage had stellar re...
09/25/2018
In real estate, one of the more popular industry adages is location, location, location. Granted, whether buying or selling, location can have a huge impact on real estate movement. But, is that all there is to consider when selling a house? Absolutely not. There are oodles of obvious factors ...
09/25/2018
Hard water is not deemed safe for drinking. The minerals in it can clog drains, leave hard to remove stains and can make cleaning in general hard to carry out. This is the reason why salt free water softener systems are installed in many homes nowadays.How does a salt water softener work? Compar...
09/25/2018
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Reality TV shows have energized everyday people to dive into the real estate market and make money flipping houses. The dramatic presentation and profitable end results make the industry seem like a sure thing. But house-flipping, like any industry, has its share of challenges. Television often ...
09/25/2018
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Five Things to Avoid in Your Listings As an agent, managing broker, trainer, and for nearly two decades of coaching, I've been witness to just about every listing faux pas, misstep, and bad decision. Long time agents may say, "Oh, these are junior mistakes," but it is not just new agents who get...
09/25/2018
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Owning a home is the goal of most people in America. If that's your goal, no doubt you will need to finance that purchase with a home mortgage. What are the steps you need to take to get a mortgage that's right for you? 1. Find the Right Home There are a lot of factors to consider when you begin...
09/24/2018
1 – Don't accept the highest price offer without asking the right questions. For example: How strong is the buyer's financing approval? Even the buyer claims to be "pre-approved", the deal may fall through because of financing conditions unrelated to the property itself. Is the buyer willing...
09/24/2018
