The Future of Real Estate

Worth a read for those with websites, insight into the recent changes at Google HQ impacting how real estate websites are ranked and appear in Google search results.  Spoiler alert: It's tough out there but not impossible.Have you noticed it is getting harder to rank on Google for [Area] real est...

Search Engine Optimization (SEO) is an interesting topic with huge potential for business. Everyday across various Google services several hundred million searches are performed. Some of those searches are refined and many result in visits to websites, videos, photos, news articles, blog posts, s...

Twitter lists have been around for a few weeks and until this point I only somewhat understood how to effectively use them. When they first came out I jumped in, made a few lists of my own and moved on not taking any significant time to explore them until now. What I have since found are that Twi...

I’ve been spending a lot of time thinking about social media lately, we're two months into a company and social media launch of eXp Realty and I have had a lot of opportunity to run analytics on a various marketing strategies. Starting from the ground up it's interesting to watch a company from r...

There’s a correlation between search phrases, search volume and conversion rates that anyone interested in dominating their local market should understand. The graph below illustrates this relationship between short tail (highly searched, low converting) keywords and long tail (low searched, high...

Yesterday I posted a blog on Vlogging & Video Publishing sharing the slides I recently used for a presentation on video marketing and I recieved a couple of comments asking for a tutorial on how I created the presentation. This is a simple process and here's how... First things first you will nee...

It's important to understand that the ways consumers now digest their news and information is much different than years ago and I consider real estate professionals to be the best poised to benefit from the type of citizen journalism we see a lot of today. Here are some slides I used recently fo...

Hey ActiveRain'ers, please welcome our newest team member Eddi Hughes to the Working The Magic group! Eddi joins our team with a strong background in web, graphic design and multimedia communication.  Eddi stood out from a number of qualified applicants for his use of social networks to connect w...

On a daily basis I am evaluating websites for search friendliness, researching effective keywords, title tags, content, lead capture and many other contributing factors to Google success. I do this for websites big and small, new and old with varying marketing budgets. My job is to create an effe...

Lately I’ve been discussing the role of Pay-Per-Click (PPC) strategies in an effective SEO campaign.  For those new to this, PPC generally uses an auction based pricing system for purchasing visits to a website based on specific keywords.  Prices for keywords go up as the number of advertisers go...