Real Estate CRM - Gary wrote the book on it!

When smart phones first gained popularity, people started buying them without first finding out what CRMs would synch with them. When Mac started doing its marketing push and agents started going out and buying Mac desktops and laptops, they bought them and then came to me to find out if the CRM ...

So what determines which CRMs will survive? There are certainly no hard and fast rules because there are far too many variables. Issues to take into account other than the obvious, “Is it a good CRM?” are: How long have they been out of beta? (meaning when they finished testing and started sellin...

It's a shame so few people use their CRM for Transaction Management. Many agents use the CRMs activity plan/campaign/task series capability for following up with leads or for post closing follow-up. But very few understand the value of tracking your listings and closings with that same feature. ...

Currently, there are about 40 Real Estate specific CRMs (Customer Relationship Managers) and they are surprisingly unique in many respects. Can the industry support them all? If not, how do you pick one that is most likely to survive? Moving from one CRM to another is very costly in terms of loss...

It's been a while since I interviewed the CEO's and developers of some of the Real Estate Contact Management and CRM programs. I've been re-interviewing them to see what kind of progress they have made since we last spoke when I developed my Contact Manager Comparison Matrix. I'll let you know wh...

For many years Dave Beson's LetterWriter series have been arguably the best selling e-mail and snail mail follow-up programs on the market. Until recently, they were available only as a package that included the CD's and the book of letters being mailed to you. The cost was $199. Now they are ava...

You can now bring up a client record and not only see the emails you sent to them from AllClients, but also the emails you sent and received from your outside Gmail account for this client.     It will work with a standard Gmail account as well as a Google Apps Gmail account.   Check it out here:...

Announcment: "Tran-Plans" are now ready for use with IXACTContact! Trans-Plans are listing and closing plans and campaigns that save you about a month of work by using them as a template instead of you trying to create it all on your own. Previously they have been released for use with Top Produc...

MyRealEstateTools is regularly priced at $49.95/mo. Until September 30th, they are offering it for only $24.95/mo.! If you've never heard of it, you may have heard of the CRM some Keller Williams agents use called My Red Tools. MyRealEstateTools is the generic version of it. The original. When I ...

NEW MASS EMAIL CAMPAIGN REPORTING TAKES THE GUESSWORK OUT OF EMAIL MARKETING! View statistics on the overall deliverability of your email campaigns including open rate, click-through rate, bounce rate, etc. Know who’s getting your emails and opening them, and who isn’t. Know who’s clicking on hyp...