Glenn's Thoughts...

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Real Estate Broker/Owner - Lake Homes Realty & Beach Homes Realty
Various thoughts about real estate, business, effective communication, sales, and marketing.
RECENT BLOG POSTS
In visiting with agents and brokers with long lists of initials after their name, it is far too common to find people that still don't seem to understand how to do a great job for their clients. Amazing. But it brings to mind something I heard when I recently served on a state-wide education comm...
07/08/2013
  With technology, it is easier and easier to create a video of a home for sale. But just because it is easy does not mean everyone can do a great job. 1.  Is the video engaging to home buyers? 2.  If they start watching, will they want to continue? 3.  Does the sound add value or detract? (Profe...
06/07/2013
1 Comments
  Years ago I coached youth basketball. Interestingly, I learned that coaching children also taught me a lot about business. Like any real estate negotiation or business deal, when the game clock is ticking, there is no opportunity to go back and better prepare. Verbal directions must be swift, c...
06/07/2013
0 Comments
  I often tell our agents and support team, as well as agents we are recruiting, "Don’t win.  Succeed.  There is a difference."  I had (yes, past tense) a client “Bob" who HAD to win everything. To do business with him, he HAD to have a better price, he HAD to have more service, and he HAD to be ...
06/01/2013
    Having made my share, okay maybe more than my share, of mistakes in business, real estate deals, and even life, I've come to a stark realization. The more I accept that I don't know, the more I seem to learn. And I have to accept that there are so many things I used to know, but don't really ...
05/30/2013
  I find that way too many homeowners, home buyers, and real estate agents have a common problem: The refusal to see beyond their one view of the deal. I believe that when we focus too much on a single option, especially one that is not realistic, we deny ourselves so many other valuable opportun...
05/25/2013
25 Comments
  Well, it happened again. Someone I know just through business networking events, we'll call her "Jane Doe," was going on and on about how much her agents and employees needed to respect her more. "I've earned it!" she exclaimed. Jane was quite insistent on how she "demanded respect" with the ma...
05/11/2013
At first glance, this may not seem real estate related, but bear with me and I think you'll see. Dove (yes, the soap brand) has an interesting project that, aside from a logo, is not even really an advertisement. It is a unique project to reveal how poorly women see themselves and the critical na...
05/04/2013
3 Comments
  Our dog Rosie never lies. She is smart, playful, sweet, and clever, but never deceitful. What you see is what you get, like it or not. If she makes a request or sounds an alarm, she has her own valid reasons, even if those reasons seem to us to be incomplete. Her barks of alarm are never lies; ...
03/09/2013
  In the last presidential debates, there was an exchange that struck me as very interesting and it has stuck with me for weeks now. In particular, I believe this is a great example of how we see (or write) listings and offers using different words to create a different response. In the interest ...
02/11/2013
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Glenn S. Phillips

CEO, Lake Homes Realty & Beach Homes Realty
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