Chicago Area Real Estate Market And Industry

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Real Estate Broker/Owner - Lucid Realty, Inc. - 471.004524
While most real estate blogs toe the party line in order to promote the interests of the real estate industry, this blog focuses on providing an insider's insights on the Chicago area market and industry developments. Topics include new business models, developing problems, consumer behavior, industry issues, opportunities, and market conditions - just to name a few.

ARCHIVED BLOG POSTS

2019 

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I have several older posts regarding the reasons for steep real estate commissions. These reasons have included paying for misused time, the cost of lead acquisition, and the cost of friendship. As you can see, none of these reasons have anything to do with the actual value of the service. Inman ...
02/14/2019

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It seems like an obvious draw for a real estate agent to offer commission rebates. Yet not many people know that these agents exist. According to Google Trends, each month the Chicago-area searches “real estate agents” upwards of 5,400 times, while there are only 30 searches per month for real es...
02/01/2019
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Gary Lucido

Chicago's Full Service Discount Real Estate Broker
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Service Areas

  • Chicago, IL
  • Dupage County, IL
  • Lake County, IL
  • Cook County, IL

Additional Information

Lucid Realty is an innovative and highly rated real estate brokerage in the Chicago area offering discounted commissions to home sellers and commission rebates to home buyers while still providing full service. Founded by two industry outsiders who were frustrated with the industry status quo, the company brings a fresh perspective to industry issues.