George Sheldon's Blog

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Services for Real Estate Pros - George Sheldon Photographer
Learn all you can about headshots and business portraits photography to help you market yourself.
RECENT BLOG POSTS
From the AP - Tuesday, September 25, 2007:NEW YORK (AP) -- The decline in U.S. home prices accelerated nationwide in July, posting the steepest drop in 16 years, according to the S&P/Case-Shiller home price index released Tuesday. Home prices have fallen by more every month since the beginning of...
09/25/2007
Last year, home buyers were actively using the Internet to make their home purchases. What is so important is that these buyers overwhelmingly use real estate agents to assist in their purchase: Method of Home Purchase, By Use of Internet: Agent/Broker - 81%Direct from Builder - 10%Direct from pr...
09/25/2007
As I mentioned in previous blog entries, adding a floor plan to your virtual tour can enhance it. Adding hot spots makes it interactive. It involves your potential customer by having them click on the floor plan to see a room. By adding the hot spots, you connect your 360 spin. This makes the vir...
09/25/2007
I had an interesting telephone conversation yesterday. I am only going to say it was with Agent "X" and leave it at that. No sense of embarrassing anyone here. Agent "X" called to ask some advice about adding hot spots to a tour. Even though this agent is not my service area, I tried to help. It ...
09/23/2007
Here is a piece of important information about Internet markrting:Last year, home buyers used the Internet to help shop for their new residence. The numbers are astounding:Actions taken as result of using Internet site: Drove by/viewed a home - 74%Walked through a home viewed online - 61%Found ag...
09/23/2007
Here is a great example of a before and after shot: There is nothing wrong with the first picture (perhaps the lighting/balance could/should be enhanced). But the second shot -- staged for the photo -- adds interest. If you want good photography to market your listing, you really do need to have ...
09/22/2007
In an earlier blog post, I suggested adding floor plans to your virtual tours. Here is how I do it:1. I create a hand drawn floor plan, with measurements, that looks something like this:   2. Submit it to our art department.3. Within 24 hours, you get an image like this:There are different softwa...
09/20/2007
Are open houses a thing of the past? Are virtual tours - a 24x7 opportunity to see a property - replacing the open house that tied up so many agents on Sunday afternoons?Well, it might be. Here is a snipet from RIS Media:RISMEDIA, Sept. 19, 2007-In anticipation of one of the world's first "live" ...
09/19/2007
Everyone knows about Google's maps. It's just part of the powerful search engine's offering on the web. Google is not sitting still with their mapping technology. Several US cities have been extensively photographed from the street, allowing Google to create it's own version of street views. Now ...
09/18/2007
According to a 2006 study conducted by the California Association of Realtors, the Realtors found that Internet homebuyers purchased more expensive homes. They bought homes with a median purchase price of $452,000, while "traditional" buyers' equivalent purchase was $310,000.In addition, homebuye...
09/18/2007
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