Greg Rand's (gsrand) Blog

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Services for Real Estate Pros
RECENT BLOG POSTS
If you are looking for a purpose for your social media strategy, a way to help the housing recovery along by just using your voice and passion, I want to deputize you today. Robert Shiller, the founder of the Case Shiller Index, and a man who has spent a decade fomenting fear and negativity in th...
04/26/2012
Go to a real estate conference these days and you will notice something – the agenda is dominated by one topic – Social Media. It so crowds-out all other topics that you would think there is an abundance of best practices and success stories. Like agents all over the country are cranking out tran...
04/22/2012
Stereotypes suck. You understand this because there is a stereotype of the typical “realtor” that you hate. You know what I mean. You’ve seen it depicted on TV and in movies, and in the smarmy marketing campaigns from non-traditional online real estate companies who think they can do it better (a...
04/19/2012
According to a National Association of REALTORS® study released this month, investor sales jumped 65% in 2011, from 17% of all home sales in 2010 to a staggering 27% in 2011.  At the same time, purchases by buyers who intended to occupy the property declined by 15.5%. Translation – without invest...
04/11/2012
NAR released a report this week which presented hard evidence that you need to make investors part of your business if you want to take part in this housing recovery. Investor home sales surged 64.5% in 2011 to 27% of all sales nationally. That’s 1,230,000 houses. At an average sale price of $100...
03/30/2012
No, I am not talking about the latest government bailout or giveaway. I’m talking about the best kept secret in the investing world – the Self-Directed IRA. Yes, you can use your IRA and 401k to invest in real estate, but try asking a financial advisor about that. Much of the time you will get th...
03/28/2012
I have been dedicating this series to demonstrating how easy it is to build a clientele of investors by simply doing what you already do, and just applying it to a new audience with new tools. Next up? Expired Investor Listings We all know how fruitful expired listings can be. They are all seller...
03/23/2012
We attempted something that I think might be a first in real estate brokerage and I wanted to share the feedback. You know by now that investors represent 23% of the national market. It may be a little higher or a little lower in your town, but it's still 3 times bigger than new construction at t...
03/20/2012
Answer: Most of us have no idea, but I promise you this - there are many. You would be pleasantly surprised to learn that there are people you know who are talking about making an investment in real estate right now - people who already know you, like you, and may have experienced the quality of ...
03/11/2012
The most significant thing we’ve learned in the past year about capturing and servicing the residential investor market is how easy it is. It turns out that most of the things that work to build a book of business of home buyers and sellers also work when you apply them to build a book of investo...
02/25/2012
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