Heather Logrippo's (heather1) Blog

Now I normally wouldn't title my blog posts with something so salacious, and I'd like to start off by saying that 90% of our customers are real estate agents and 100% of our customers are upstanding professionals who would never engage in the behavior I am about to tell you about, but as we all k...

It seems that every day I'm getting invited to become a "Fan" of another Real Estate company on Facebook.  To those starting pages, I say, Congratulations!  Facebook is a great way to connect with your customers and potential customers.  I can tell you from experience that my business has realize...

I'm flattered that I just got my 99th request (literally) from a potential home seller today asking the same question.  So, I thought instead of retyping my reply for the 99th time, I'd archive it here and point future inquiries to this blog entry.  What should I look for when choosing a real est...

Today I was let in on some insider information from a big realtor group in my area.  They surveyed 135 of their agents about what they do for advertising currently and asked them to give their wish list of what advertising they want more of.  The results surprised everyone, especially me.  75% of...

Forty million people a year, over three million every month, moveto a different home, according to the U.S. Census Bureau. During thehome selling, buying and moving process, consumers have a need for alarge variety of goods and services. Once they're in their new home,they'll need to find new pro...

It's funny, there's not a day that goes by that I don't hear this phrase multiple times.  I, in fact, used to say this on a daily basis back when I worked for the 7th most profitiable website in the world.  What has become apparent to me, however, is that most people who jump on the "print is dea...

It's become obvious to me in the past 9 months that I've owned this magazine that realtors get an absorbent amount of solicitation calls.  Everyone from the local newspaper to national magazines to start up internet "solutions" call you to tell you how what they've got is the newest and best way ...

The worst thing a realtor can do in this market is adopt a passive approach to their business. Smart business people understand that a slow down in the economy is a great opportunity to position themselves for getting a leg up on their competitors.  People who embrace this will emerge well-posit...

I am a raving fan of home stagers.  Thanks to two very talented stagers and a rental furniture company, my house sold 14 days after they finished staging.  The average "days on market" is over 100 where I lived and my home had been on the market for 2 months before I got wise and called them in. ...

I'm hoping to get some feedback from the Realtor community.  Having recently purchased a Luxury Real Estate Publication, I'm curious how Realtors are approaching marketing and advertising since the market has been slow?  It's been my experience that in times of an economic downturn, the businesse...