How does what you do benefit the quality of life of your customers? Life events, not the level of interest rates, drive borrowing needs. Helping people achieve the fullness of their life is remarkable. Doing a good job on their loan isn't.I read a quote from Tom Ward, one of the most successful
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07/11/2007
Fewer layoffs, higher stock prices and lower gasoline costs have served to improve moods. The weekly ABC News/Washington Post survey of Consumer Comfort jumped by five points during the week of July 1, landing at -7, a seven-week high. Perhaps the short holiday week this week helped improve attit
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07/11/2007
A few signals of stronger economic growth pushed money into stocks at the expense of bonds, and mortgage rates closed the week on an upward bent. According to the nation's leading survey of mortgage pricing, the average 30-year fixed-rate mortgage (FRM) rose by a single basis point to 6.81%, and
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07/10/2007
The best way to set yourself apart is to become an expert in a specific niche. If you niche yourself you will do tremendously more business then if you are trying to chase and capture every piece of the pie. You want to focus on just a specific slice of the pie. You needn't be concerned about loo
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07/06/2007
If you want to make money in this market first figure out your strategy. A strategy is what you are going to say and who you are going to say it to. Stop wasting money on tactics like calendars, pens, websites, and newsletters until you first have something good to say and have figured out exactl
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07/05/2007
Economic crosscurrents continue to provide a less-than-clear direction for the road ahead, and mortgage rates remain at elevated levels, according to the nation's widest sampling of mortgage prices. The average 30-year fixed-rate mortgage (FRM) edged one basis point lower, landing at 6.80%, while
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07/02/2007
Did You Know... The average American consumer is exposed to at least 5,950 advertising or promotional messages in a week, according to a study in the Texas A&M University digital library.I see loan officers grow frustrated with their marketing responses. With a lower response rate, overtime loan
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06/30/2007
With the recent rise in mortgage rates, it's unsurprising that refinancing activity has fallen off sharply; the Mortgage Bankers Association notes that applications for refinancing have fallen by 18% over the past four weeks. Refi activity has been quite important to the mortgage and housing mark
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06/28/2007
Many loan officers make the mistake of trying to stay involved with 25+ lenders simultaneously. Though shopping for as many options as possible is noble, in the end an "over-shopper" will invest too much time and energy in trying to place a loan. In addition, your lenders of choice often will rew
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06/27/2007
With as much uncertainty in the real estate market, you need to be the voice of confidence to your referral sources. Be the voice to your Realtors and builders to promote that buyers still have flexible financing options available. Loan officers who will leverage today's market conditions and com
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06/26/2007
