RECENT BLOG POSTS
A while back, here at HomePocket we decided to poll our registered users and anonymous web and mobile app visitors to find out how they started their search for a new home.  We placed a widget on our site and mobile web app using a service called Ramen (awesome stuff, btw..great work over there f...
03/10/2017
A Long(ish) Prologue (but it’s worth it…trust me)I’ve spent my whole career in and around data analysis. Almost twenty years of it, in fact, building data analysis systems to target bad guys on the web for the government and private sector. If it has to do with website traffic, content analysis, ...
03/04/2017
Real estate buyers, sellers and and the professionals working in the business, agents included, are currently a favorite target for cybercriminals. And the target is getting bigger very quickly.   What can happen in real estate, you may ask? Theft of wire transfer funds Identity theft and impers...
02/28/2017
 Real estate professionals buy lead generation for many of the same reasons an estimated 140 million Americans spend over $70 billion on lottery tickets every year: I really could get rich with just a few bucks per month If I don't buy, I can't win Everyone else does it, so I must be missing some...
02/22/2017
For homeowners who are thinking about selling their homes, pricing a home for quick sale - and one that gets you the most money - is tough. For most homeowners, the calculation they have in their head is a kind of improvised recipe that almost never turns out to be what they imagined getting.  Yo...
02/18/2017
One of the first — and most important — things you need as a real estate agent is a website. In fact, for most Realtors, web sites should be their #1 lead generation and marketing tool. After all, over 90% of all home transactions started with an online search in Google or Bing. To get one, the ...
02/11/2017
Selling a home with a Realtor or as a For Sale by Owner (FSBO)  can be hard - and costly. There are quite literally thousands of things that can keep you from a successful and trouble-free sale, but there are many simple things you can do to minimize risk. Whether it's your first time or the ten...
02/04/2017
Real estate agents and For Sale by Owner sellers are mortal enemies, right? It just makes sense. Why would they get along? One wants to save money, the other wants to make money.  After all, it's always been this way. Plus, you hear it all the time.  Every day, Twitter, Facebook and a million rea...
01/25/2017
For both FSBO homeowners and real estate agents, marketing to bring in buyers is very hard, very expensive and very time-consuming. Worse still? It usually has little measurable return on investment.  The world has changed these days and with it so too has how people find things they need and wan...
01/14/2017
In today's changing real estate market, smart Realtors and FSBOs know each are keys to the other's successful sale. Traditionally, real estate agents and those homeowners choosing to sell their own homes (FSBO) have been a bit at odds for a variety of understandable reasons. Most notably, FSBO se...
12/12/2016
Rainer
34,721

Home Pocket

Advanced digital marketing and lead generation
Ask me a question
*
*
*
*
Spam prevention