Juliana Casale's blog

It seems like every day there are more mobile marketing apps, tech gadgets, and digital platforms for real estate agents. If deciding which to incorporate into your lead generation strategy overwhelms you, take a step back and focus on the core tactics that will drive the most value for your busi...

You have to learn to walk before you can run, and nothing could be truer than when it comes to your real estate marketing strategy. The all-important “I-can-do-anything” mindset, the desire to better yourself daily, and the determination to execute and iterate on your online marketing: That’s how...

 Real estate agents and brokers have quite a few choices for regional and national conferences to attend:  There’s the big one held every autumn: the National Association of REALTORS® Conference & Expo. There are the enlightening Inman Connect events — hosted in New York and San Francisco. There ...

The “email-is-dead” argument was an interesting — and very short-lived — mini marketing controversy just a handful of years ago. The theory was that few people actually want to receive a stream of emails from brands they kind of know and like, and that social media had overtaken the medium in con...