Juliana Casale's blog

Getting more home buyers to visit your real estate website requires search engine optimization (SEO) as well as unique and valuable content for them to land on. There are many ways to build an MLS-integrated site that attracts qualified leads with real estate listings, resources and digital conte...

Many consumers say they prefer to receive emails from companies. Data from DMA shows nearly 50% of consumers want to receive promotional emails at least once a week.To successfully communicate with your leads, current clients and past customers on a regular basis, you need to stay organized. By u...

All of your real estate leads are unique, which means your nurture strategy for each and every one of those could-be clients also needs to be unique.While the structure of your lead nurturing efforts should remain uniform for every home buyer or seller that you do business with, the details of ea...