John Henry's Architect Blog: Luxury Custom Home Design Real Estate

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Florida Architect John Henry blogs on a variety of subjects, from personal thoughts about state of the art architectural design and historical examples to motivational topics, local Orlando and Florida statistics and general information, and humorous stories.
There has been a bit of posting of late on distraction.There is a lot of distraction available as soon as you sit in front of a computer.  Every possible distraction to any goal you have in mind is bundled into that black box.Pain and pleasure all at your fingertips.  The sounds of Deep Purple or...
There is a quixotic appeal of the wonderful dwellings, villas, and palaces that originate in the lands bordering the Mediterranean Sea by American homeowners, architects, and builders.  In most cases, the simplicity of form and geometric integrity, clean and bright harmony of color, and earthy ma...
If you do drive-by responses to the blogs you may find of interest and are not reading many of the valuable comments posted by others sincerely interested and affected by the subject of the post, you are losing potentially 50% of the effectiveness and benefit of the message. (my guesstimate)A gre...
For several months now I have had a feeling that the digital world is not panning out as it was hyped up to be.I have seen posts here mentioning that faith in the combination of social media, FB, SEO and other trickery has waned or is not reliable, or does not produce results (as 'promised').  I ...
I think we have all experienced those moments in life when we accused of some level of malfeasance... when none of the sort occurred.  This is the worst situation in my estimation.There are several other times when following a train of thought in any conversation ends up in a false conclusion and...
One of the most important blogs from Alexandra and Ron concerning Brand Integrity.  Highly recommended In our luxury real estate branding strategy and marketing practice, we work with real estate companies and individuals to identify their brand.  In order to create a brand, we work with our clie...
For a moment: think how YOU would like to be approached, marketed to, communicated with, undergo a level of service and expertise, be engaged with every step of the process, experience follow-up, end the relationship.By imagining how others might wish and hope to find someone who fulfills their e...
I tried to run an ad in a high-end Florida metro area offering:Architectural Servicesto the top 10% of income earnerswho liked golf, jewelry purchases, and international travel. This didn't work.  I tried three more times altering my target market with different attributes.  Nope.Apparently, FB w...
Orlando just recorded a 48.6% increase in building permits!!Not only has the Orlando region grown by 20 percent in population, it is rated top for job growth in four consecutive years, according to the Bureau of Labor Statistics.   There are infrastructure projects underway worth $10 billion and ...
SPOILER ALERT: Do not read further if you wish to see this new movie opening tonight.++++++++++++I love watching good movies.  Movies are successful with their audiences for several reasons depending on the genre, plot, acting, cinematography, makeup, and special effects.  But you cannot release ...

John Henry, Florida Architect

Residential Architect, Luxury Custom Home Design
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